Should all emails be mobile responsive?

This post originally appeared on the DMA website here >

The DMA’s (Direct Marketing Association) Email Council consists of brands, agencies and ESP’s that meet monthly to champion to use of email and best practice.

Each month we hold a lively debate on a hot topic affecting the industry.

Our latest debate was around the question “Should all emails be mobile responsive?”.

Council members Kate Barrett and Simon Hill have put together a brief video of the main arguments and key points from the debate.

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