This post originally appeared on the DMA website here >

The DMA’s (Direct Marketing Association) Email Council consists of brands, agencies and ESP’s that meet monthly to champion to use of email and best practice.

Each month we hold a lively debate on a hot topic affecting the industry.

Our latest debate was around the question “Should all emails be mobile responsive?”.

Council members Kate Barrett and Simon Hill have put together a brief video of the main arguments and key points from the debate.

Ready to take your email marketing to the next level?

If you want help to create a customer-centric, personalised, intelligent email marketing programme, get in touch with eFocus Marketing and discover how we can help you skyrocket your results.

You may also like...