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Working with Kate and eFocus Marketing has been hugely beneficial for Tech Show London.
Offering a holistic approach, they helped re-build our email campaigns from the ground up. Introducing important considerations around audience segmentation, journey mapping, and best practices for creating content, we experienced phenomenal audience growth for our 2023 event.
We’ll be enlisting eFocus Marketing’s expertise once again in 2024!
We had the pleasure of hosting Kate from eFocus Marketing at our internal marketing conference where she conducted an Email Content Masterclass for our Product and Marketing Managers.
Kate's expertise shon as she tailored her session to suit the varying levels of email marketing experience within our teams. Her guidance on setting clear objectives and creating relevant email content was invaluable. The feedback from our attendees was overwhelmingly positive and thanks to Kate's insights, we've seen lasting improvements in our email marketing efforts.
Moreover, she played a pivotal role in helping us justify and implement changes to our opt-in process, enabling us to gather new subscribers effectively.
We'd highly recommend working with Kate, and eFocus Marketing, and would recommend their services to anyone looking to elevate their email marketing strategy.
Love it or hate it, email remains a key channel for many internal communicators – and one that needs to be well-managed.
In our 1-2-1 workshop, eFocus Marketing helped our team analyse the main issues we face with email, identified what we needed to change and, most importantly, gave us some practical takeaways.
That was all packed into one two-hour session that was fun rather than intensive. Thanks Kate and the eFocus Marketing team!
Working with eFocus Marketing has been one of the most productive and beneficial things we have done. Working almost from scratch, they were able to give us an amazing amount of help to kick-start our email marketing channel, which has performed better than we had hoped for! We really appreciate all of this and are so grateful to have worked with someone who has such great expertise and knowledge to help us. They really made something that was quite overwhelming, very exciting with lots of guidance and direction!
I had the pleasure of working with eFocus Marketing on several email marketing campaigns and a company wide approach to enhance this channel across the company, and I must say Kate's email expertise is second to none. Her understanding of the intricacies of email design, development, and deliverability is exceptional, and her ability to navigate complex email systems is truly impressive. Kate's client management skills are also excellent. She has a great ability to listen to client needs, translate them into actionable email strategies, and keep clients informed throughout the entire process. Kate is a true email geek, and having her on your side means you have an expert who can help you navigate the complex world of email marketing. I highly recommend Kate for any email-related project, as her passion, expertise, and dedication are sure to deliver outstanding results.
I have worked with Kate on 2 separate projects now - and she is excellent. In my role as outsourced Marketing Director and product launch consultant I need to connect my clients to top-level professionals who know their niche specialism inside-out. Kate is my 'go-to' CRM expert - from strategy to implementation. I cannot rate her highly enough.
Kate has been teaching a four-workshop series on email marketing for the DMAnc.org as part of our digital marketing certification program for the past two years.She is one of our highest rated instructors, and continually receives extremely positive written and verbal feedback from professionals taking her courses.She continues to innovate and come up with new course ideas, and is an absolute pleasure for me to collaborate with.
When it comes to email, there is no better subject matter expert than Kate. First class presenter, bags of energy, never fails to get high levels of engagement. Highly recommended.
Kate’s training session exceeded my expectations; she made email marketing fun, and current to how email marketing strategies can still be used TODAY and be SUCCESSFUL. Kate broke down the email marketing strategy into digesteble visuals during her interactive presentations. She covered email segmentation, data analysis, how to best use CTA’s and so much more (all with fantastic examples!) She also answered all questions from those that attended the training session with confidence. I have no doubt that email marketing strategies are definitely Kate’s gift - she 110% knows her stuff and i’m grateful to have experienced one of her training sessions. Kudos, Kate!
I so enjoyed your talk this week and found it very helpful.I was very impressed with how factual and well informed you are and the fact that you were able to give such clear cut replies to questions.
A big thank you from my side for your presentation this Tuesday (re: course for beginners, top 10 tips to get you started). Although I haven’t initially chosen email marketing as my key career path I’m glad that on my 1st course for beginners I’ve been lucky to have you as a presenter. I’ve found the course extremely engaging and straightforward, well-explained and powered with strong visuals/examples which have further helped gain a valuable understanding of the email marketing channel. I’m grateful for your input and would gladly recommend your services in future.