Looking for an insightful email marketing book?

Do you feel the gaps in your email marketing knowledge are holding your email marketing campaigns back?

Do you know deep down that your email marketing results could be dramatically improved with a proper strategy?

If you’ve been researching email marketing books to deepen your knowledge, look no further than the bestselling “E-telligence. Email marketing isn’t dead, the way you are using it is,” by email marketing expert Kate Barrett.


This is the best email marketing book for you if:

You are a Marketing Executive, Marketing Manager or Marketing Director looking to boost your email marketing knowledge.
You are struggling with email marketing and seek a deeper understanding of how to improve campaign results.
You would like to advance your email marketing knowledge through self-study.
You value email marketing as part of your marketing strategy.
You are looking to improve your career prospects by improving your marketing knowledge.

Create the foundations for successful email marketing in 2020


Once you have read this book on email marketing you will know how to:


  • Conduct an audit of your current strategy
  • Optimise your current campaigns
  • Create an email marketing strategy to increase your email marketing ROI
  • Improve your email marketing campaign results
  • Consistently grow your email list
  • Take your email marketing to the next level
  • Use your email marketing more intelligently

Your Email Campaign Rule Book

The book includes:

  • A roadmap taking you through 5 key steps to improve your campaign results:

Step 1 – Know what you’ve got
Step 2 – Improve what you’re doing now
Step 3 – Fill in the gaps in your strategy
Step 4 – Grow your audience
Step 5 – Reach your audience

Tasks to encourage you to take action, at the end of each section

Case studies throughout to show the success of implementing the types of strategic elements discussed

  • Plus online resources including:
    • A range of downloads to help you complete many of the tasks in the book
    • Videos to support some of the book content including real-life examples
    • A place to submit your questions and seek advice from the community

What Readers Say...


Are you in email marketing? Then read this!

If you need a good book that gives you the latest best practices in email marketing – what to do and not do – then this is the book for you. It is entertaining, easy to read, and doesn’t mince words.

Whether you’re new to marketing or already have an established career, E-telligence deserves a spot on your bookshelf.”

Dalia Duffy – Via Amazon

What Readers Say...


“Email marketing might not be rocket science, but if you’re building a team of partners to help you optimise your programme, having the equivalent of a rocket scientist on your side will go a long way – this book gives you the scientist and the fuel!”

Bill Kaplan – CEO, FreshAddress & leader of the MIT Blackjack Team

What Readers Say...


“Kate knows a lot about email! In an industry that draws from many skill sets, Kate is that rarest of things – a jack of all trades, and master of all.”

Guy Hanson – Vice President of Global Professional Services, Return Path & Chair of the DMA (UK) Email Council

What Readers Say...


“In E-telligence Kate Barrett clearly shows how to audit your current approach to develop an email and data strategy to deliver better email marketing results for a business.

I love the tables in the book which will help you review your approach plus the prompts of how to take action. I also enjoyed the case studies from different sectors which show how the strategies recommended can be used in practice.”

Dave Chaffey – Co-founder and Content Director, SmartInsights.com

What Readers Say...


Buy this book!
Great book. Provided a newbie terrific insight into email best practices!”

Debra J Mitchell – Via Amazon

About The Author

Kate Barrett

Kate Barrett

Founder, eFocus Marketing

  • Email marketing expert with a proven track record and over 14 years’ experience in email marketing
  • Institute of Direct Marketing and Chartered Institute of Marketing tutor
  • Email marketing speaker at worldwide events
  • Author of the bestselling book “E-telligence. Email marketing isn’t dead, the way you are using it is”
  • Blue-chip clients include Nissan, Adidas, QVC, Marks & Spencer, TUI, Argos and more
  • Direct Marketing Association Council Member (2014-2017) (2019-2021)