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Do you feel the gaps in your email marketing knowledge are holding your email marketing campaigns back? Do you know deep down that your email marketing results could be dramatically improved with a proper strategy?
If you’ve been researching email marketing books to deepen your knowledge, look no further than the bestselling “E-telligence. Email marketing isn’t dead, the way you are using it is,” by email marketing expert Kate Barrett.
Create the foundations for successful email marketing
Once you have read this book on email marketing you will know how to:
Your Email Campaign Rule Book
"I love the tables in the book which will help you review your approach plus the prompts of how to take action. I also enjoyed the case studies from different sectors which show how the strategies recommended can be used in practice.”
“Email marketing might not be rocket science, but if you’re building a team of partners to help you optimise your programme, having the equivalent of a rocket scientist on your side will go a long way – this book gives you the scientist and the fuel!”
“Kate knows a lot about email! In an industry that draws from many skill sets, Kate is that rarest of things – a jack of all trades, and master of all.”
“Buy this book!
Great book. Provided a newbie terrific insight into email best practices!”
“Are you in email marketing? Then read this!
If you need a good book that gives you the latest best practices in email marketing – what to do and not do – then this is the book for you. It is entertaining, easy to read, and doesn’t mince words. Whether you’re new to marketing or already have an established career, E-telligence deserves a spot on your bookshelf.”
Kate Barrett is the founder of eFocus Marketing, providing specialist email marketing consultancy, management, and training services to companies around the world.
With a proven track record and over 14 years’ experience (increasing results from opens and clicks, to sales), Kate’s expertise and passion has helped a large range of companies develop comprehensive strategies, to target subscribers with the right message, sent to the right person, at the right time, implement, manage and optimise those campaigns, as well as solve complex email marketing issues including deliverability challenges.