Kate Barrett is the founder of eFocus Marketing, providing specialist email marketing consultancy, management, and training services to companies around the world.
With a proven track record and over 17 years’ experience (increasing results from opens and clicks, to sales), Kate’s expertise and passion has helped a large range of companies develop comprehensive strategies, to target subscribers with the right message, sent to the right person, at the right time, implement, manage and optimise those campaigns, as well as solve complex email marketing issues including deliverability challenges.
Some of the companies she has worked with or trained include Nissan, Marks & Spencer, Argos, Nissan, Vision Direct, BT, TUI, Soletrader, Maybourne Hotel Group, Photobox, MyVoucherCodes, M&M Direct and Adidas among many others.
Having been an elected member of the DMA Email Council for 3 years, regularly speaking at events, blogging, being a contributor to Smart Insights and a trainer for the IDM and CIM, Kate is always up to date with the latest email marketing news, trends, and techniques to feed her passion for the industry.
Kate is the author of the bestselling book ‘E-telligence. Email Marketing isn’t dead, the way you’re using it is’
Kate has been teaching a four-workshop series on email marketing for the DMAnc.org as part of our digital marketing certification program for the past two years. She is one of our highest rated instructors, and continually receives extremely positive written and verbal feedback from professionals taking her courses. She continues to innovate and come up with new course ideas, and is an absolute pleasure for me to collaborate with.
We have lots of people creating emails with varying experience, in different departments and different offices. It was brilliant to be able to bring everyone together and get them all on the same page. We need our emails to be consistent and all following the same good practice.
After one day with Kate, everyone was so enthusiastic and they are enjoying putting the techniques she taught in to practice. I would definitely recommend Kate, she was engaging, fun and very knowledgeable.
Our work with Kate has been the best money spent on marketing we have found this year. We have been able to start utilising our neglected newsletter subscriber list effectively with immediate results (our very first email resulted in a £500 order from a new customer).
This is proving a great way to communicate with our wholesale and retail customers and view visible immediate results ensuring our customers are fully up to date with the latest product & company developments. We are looking forward to implementing further targeting and strategies with Kate going forward.
We have lots of people creating emails with varying experience, in different departments and different offices. It was brilliant to be able to bring everyone together and get them all on the same page. We need our emails to be consistent and all following the same good practice.After one day with Kate, everyone was so enthusiastic and they are enjoying putting the techniques she taught in to practice. I would definitely recommend Kate, she was engaging, fun and very knowledgeable.
Sign up to our ’email marketing spotlight’ & stay up-to-date with the latest tips, tricks, offers & free resources from eFocus Marketing, sent straight to your inbox each month.
You can unsubscribe at any time.