Bespoke Email Marketing Training

Are you looking for email marketing training courses?

If you’re frustrated that your email marketing campaigns aren’t performing as you would like, and you want to increase your email marketing knowledge, expert training could be the best way forward.

We can help you fill the gaps in your email marketing knowledge to get you and your team to the next level.


As our courses can be delivered entirely online, we are pleased to continue offering our email marketing training courses throughout the current COVID-19 Pandemic.

What does the course cover?

Our email marketing training is based 100% on your requirements, but here are some examples of topics we regularly cover:

Email marketing strategy
Dynamic content
Email copywriting
Triggered emails (automated emails)
Regular newsletters
Subscription best practices
Lifecycle programmes
Email deliverability management
Email design

Get in touch with us today to discuss what you would like to achieve from training and specific areas of email marketing that you and your team are interested in learning more about.

We will then create a bespoke course agenda based on your individual needs and company nuances.

We offer the best email marketing training, for your specific requirements

We offer interactive email marketing courses worldwide, for any number of delegates and for any length of time.

Once we have checked your requirements, your training programme will be created to ensure you get the most from the course.

Online training


In person training (at your office or another suitable location)



Guest speaking (in person or online)

Email marketing training in London and worldwide

Whilst eFocus Marketing is based in South London (UK), we can offer an email marketing course online or in person to companies anywhere in the world.

About your trainer, Kate Barrett

Kate Barrett is the founder of eFocus Marketing, providing specialist email marketing consultancy, management, and training services to companies around the world.

With a proven track record and over 14 years’ experience (increasing results from opens and clicks, to sales), Kate’s expertise and passion has helped a large range of companies develop comprehensive strategies, to target subscribers with the right message, sent to the right person, at the right time, implement, manage and optimise those campaigns, as well as solve complex email marketing issues including deliverability challenges.

Email marketing expert with a proven track record and over 14 years’ experience in email marketing

Author of the bestselling book “E-telligence. Email marketing isn’t dead, the way you are using it is

Email marketing speaker at worldwide events
Institute of Direct Marketing and Chartered Institute of Marketing tutor
Blue-chip clients include Nissan, Adidas, QVC, Marks & Spencer, TUI, Argos and more

Direct Marketing Association Council Member (2014-2017) (2019-2021)

“The course was fantastic and met our needs perfectly.

The trainer was very knowledgeable, she used our email content throughout the course so it was very much tailored to us.

The activities were really useful and have given us an action plan to implement when we’re back in the office.”

Anon, via course feedback form

“I so enjoyed your talk this week and found it very helpful. I was very impressed with how factual and well-informed you are and the fact that you were able to get such clear-cut replies”

Susan Issacs

Languages 2000

“A big thank you for your presentation this Tuesday (re: course for beginners, top 10 tips to get you started)… I’ve found the course extremely engaging and straightforward, well-explained and powered with strong visuals and examples.

You’ve helped me gain a valuable understanding of the email marketing channel. I’m grateful for your input and would gladly recommend your services in future.”

Nadya Tatarciuc Birca,

Head of Paid Search, My Voucher Codes

“Excellent course, very good trainer and interesting content.”

Anon, via course feedback form

“Fantastic content and helpful course lead. Kate managed the complexities of training via video conferencing very well.”

Anon, via course feedback form

“Kate was very knowledgeable and personable and had very good cross sector knowledge and experience.”

Anon, via course feedback form


Why should I take an email marketing course?

Sharpening your knowledge of email marketing will result in more successful email marketing campaigns.

Email marketing is a marketing discipline in its own right and there is so much to learn that will positively impact on your open rate, click through and purchase rates.


What can I learn during the eFocus Marketing course?

The topics covered during a course will be completely tailored to fill your knowledge gap and to take you and your team to the next level.

Ahead of your course we will discuss your needs and develop the course accordingly. We can focus in on specific areas including strategy, design, subject lines, segmentation, personalisation and deliverability.


How much does an email marketing course cost?

Our courses are completely bespoke and tailored to your needs. They can be just a few hours or much longer, for one person or hundreds. For this reason, we will prepare a bespoke quote for you.

Simply get in touch to discuss your training requirements.


Will I get a certification from eFocus Marketing?

Yes. Each delegate will receive a certificate of attendance.


How long will the training take?

We offer a variety of training courses, from a 1-hour email marketing class online to 1-2 days (or longer) in person or online. The length of the course depends very much on your requirements and the depth of learning you seek to achieve.


When can I book my email marketing training?

You can make a booking for email marketing training 2020/21 at any time. Simply get in touch to discuss your training requirements or check out our ready-made online course here.


Do you offer an email marketing training crash course?

Yes, we can offer an email marketing training short course to get you out of the starting blocks! Simply get in touch to discuss your training requirements.


Do you offer an email marketing copywriting course?

Yes, we can cover any aspect of email copywriting training, including copywriting.

Is your email marketing course free?

No, our courses are all paid options depending on your requirements. If your budget is tight why not consider our online course which you can access immediately for just £149 + VAT.