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Any marketing copy needs to be carefully crafted, but email marketing copy is especially important. From the subject line through to the main body of the email and your call to action (CTA), everything has to be designed very carefully to draw the reader in, and then convince them to take action.
Email copywriting, therefore, is a discipline that takes time and effort to get right. When you and your marketing team are busy with a whole host of other activities, it can be impossible to give email marketing copywriting the time and attention it needs to be a success.
Our Email Copywriting Services
eFocus Marketing works with copywriters who are experts in crafting effective messages for a variety of different types of clients and markets including eCommerce, pharmaceuticals, travel and more.
An email copywriter is responsible for creating the words that go into your marketing emails. They can work with the designer or independently to craft an email that draws in your readers and motivates them to take action – usually to click and visit your website.
Email marketing copy is a very technical discipline, as the copywriter needs to connect with the reader, ensure that headings and the subject line are the right length, and create copy that works with the design of the email.
If you want to improve your own email copywriting skills, the best thing to do is to practice – lots!
Write emails and ask colleagues, friends, even family for their feedback. The more you write and the more feedback you get, the more your copywriting will improve.
Email campaign copywriting is extremely technical and can take time and expertise to get right.
In a campaign, each email needs to work on its own – but also build a story through the campaign that moves your prospects closer to purchasing from you.
Many in-house marketing teams work on a whole host of marketing activities – meaning it’s very hard to give email marketing campaigns the attention they need to thrive. Email copywriting services can solve that problem.
The key to creating a good marketing email is to first consider the objectives of your email marketing. What do you want to achieve with email marketing? What is your email marketing strategy? Who are you communicating with?
Once you have decided and documented your strategy, you then need to create the designs, content and images for each before you send.
This can all become very time consuming, especially for busy marketing teams with lots of other activities to run as well as email marketing.
If that’s the case, we can help you to formulate your email marketing strategy, and help you with email campaign management as an extension of your in-house team.