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Welcome to E-telligence!

I’m Kate Barrett, the founder of eFocus Marketing and every 2 weeks I’m going to be bringing you brand new content, digging into a specific area of email marketing, to help you energise your campaigns and use email more intelligently, to increase your results.

I’m going to be changing it up a little with 2 kinds of content each month…

  • One episode will be a brand spotlight featuring an interview with a marketer I’ll explore what’s working for them right now in their business and their future plans.
  • The second episode each month is going to be a masterclass where we’ll go into a specific area of email in more detail and help you with strategic and tactical advice to move your results forward and make the most of your efforts.

PLUS you have the choice – you can either listen to this great content as you are now on the podcast, or join us over on YouTube where you get to see all our lovely faces too!

And, over on YouTube on the last Friday of every month, you’ll get an extra special episode where I’ll be joined by Elliot Ross from Taxi for Email and we’ll be reviewing an email creative that we’ve received, talking about how it’s constructed, what we love about it and the elements that we would love to see tested and tweaked.

Here’s the link for you to join me over there: https://www.youtube.com/channel/UCZiZ-YPtR3XyCDT5Sc7XPmQ

I may also throw in some bonus recordings every now and then so keep an eye out!

 

E-telligence Episode List

Episode 26 – Expert Masterclass: Code Breaker! Overcome coding issues and create render-perfect emails

Episode 26 – Expert Masterclass: Code Breaker! Overcome coding issues and create render-perfect emails

For our E-telligence Masterclass session today, it is my pleasure to welcome Gyula Németh, co-founder at Chamaileon and EDMdesigner to ...

Episode 25 – Expert Masterclass: Move from batch & blast to eCommerce email automation heaven

Episode 25 – Expert Masterclass: Move from batch & blast to eCommerce email automation heaven

For our E-telligence Masterclass session today, it is my pleasure to welcome Chloë Thomas from eCommerce MasterPlan to discuss email ...

Episode 24 – Expert Masterclass: How AMP can transform interactions with subscribers

Episode 24 – Expert Masterclass: How AMP can transform interactions with subscribers

For our E-telligence Masterclass session today, it is my pleasure to welcome April Mullen, the Director of Strategic Insights at ...

Episode 22 – Expert Masterclass: AI – the fact, fiction and how to get ahead in the new world order

Episode 22 – Expert Masterclass: AI – the fact, fiction and how to get ahead in the new world order

For our E-telligence Masterclass session today, it is my pleasure to welcome Victoria Peppiatt, the Co-founder and COO of Phrasee to ...

Episode 20 – Expert Masterclass: Changing the email marketing status quo

Episode 20 – Expert Masterclass: Changing the email marketing status quo

For our E-telligence Masterclass session today, it is my pleasure to welcome Mark Ash the CEO of Pure360.

Episode 19 – Expert Masterclass: Get to know your subscribers

Episode 19 – Expert Masterclass: Get to know your subscribers

For our E-telligence Masterclass session today, I will be talking about how to know your subscribers better.

Episode 18 – Expert Masterclass: Conversion Rate Optimisation

Episode 18 – Expert Masterclass: Conversion Rate Optimisation

For our E-telligence Masterclass session today, I'm pleased to welcome Tom Jepson from Footprint Digital as my guest! This week we are ...

Episode 17 – Expert Masterclass: Understanding the Customer Journey

Episode 17 – Expert Masterclass: Understanding the Customer Journey

For our E-telligence Masterclass session today, I will be discussing how to send the right message to the right person at the right ...

March 2020 – Creative Review with Taxi for Email: Farmdrop

March 2020 – Creative Review with Taxi for Email: Farmdrop

For our March Creative Review we are joined with Taxi for Email and reviewing an email we received from Farmdrop.

Episode 16 – Expert Masterclass: Why data is king – and how to crown yours

Episode 16 – Expert Masterclass: Why data is king – and how to crown yours

For our E-telligence Masterclass session today, I want to talk to you about your data and sending better email

Episode 15 – Expert Masterclass: What do consumers actually want?

Episode 15 – Expert Masterclass: What do consumers actually want?

Today it is my pleasure to welcome Guy Hanson from Validity to our E-telligence Masterclass session where we will be what consumers ...

February 2020 – Creative Review with Taxi for Email: Net-a-Porter

February 2020 – Creative Review with Taxi for Email: Net-a-Porter

For our February Creative Review we are joined with Taxi for Email and reviewing an email we received from Net-a-Porter.

Episode 14 – Expert Masterclass: Pre-preparing your emails for success

Episode 14 – Expert Masterclass: Pre-preparing your emails for success

Today it is my pleasure to welcome John Thies from Email on Acid to our E-telligence Masterclass session where we will be discussing ...

February 2020 – Creative Review with Taxi for Email: 2020 Design Trends

February 2020 – Creative Review with Taxi for Email: 2020 Design Trends

For our first 2020 Creative Review we are joined with Taxi for Email and discussing the design trends that you need to know about.

Episode 13 – Expert Masterclass: Omni-Channel Marketing

Episode 13 – Expert Masterclass: Omni-Channel Marketing

Today it is my pleasure to welcome Gavin Laugenie from Dotdigital on our E-telligence Masterclass session where we will be discussing ...

Episode 12 – Expert Masterclass: Attribution Modelling – Understand where to spend your marketing budget

Episode 12 – Expert Masterclass: Attribution Modelling – Understand where to spend your marketing budget

Today it is my pleasure to welcome Skip Fidura on our E-telligence Masterclass session where we will be discussing Attribution Modelling.

Episode 11 – Expert Masterclass: The Power of Behavioural Science in Email Marketing

Episode 11 – Expert Masterclass: The Power of Behavioural Science in Email Marketing

Today it is my pleasure to welcome Rory Sutherland from Ogilvy to join me to discuss the power of behavioural science in email marketing

November 2019 – Creative Review with Taxi for Email: The White Company

November 2019 – Creative Review with Taxi for Email: The White Company

For our November Creative Review we are joined with Taxi for Email and reviewing an email we received from The White Company.

Episode 10 – Expert Masterclass: Let’s Get Interactive!

Episode 10 – Expert Masterclass: Let’s Get Interactive!

Today it is my pleasure to be discussing Interactive Email Design with Jay Oram from Action Rocket in this E-telligence Masterclass

Episode 9 – Expert Masterclass: Making Your Emails Accessible

Episode 9 – Expert Masterclass: Making Your Emails Accessible

Today it is my pleasure to welcome Elliot Ross from Taxi For Email to join me on our monthly E-telligence Masterclass session.

Episode 8 – Brand Spotlight: Rentpath

Episode 8 – Brand Spotlight: Rentpath

Today it is my pleasure to welcome Aysha Zouain from Rentpath to our monthly E-telligence Brand Spotlight session.

October 2019 – Creative Review with Taxi for Email: AMEX

October 2019 – Creative Review with Taxi for Email: AMEX

For our October Creative Review we are joined with Taxi for Email and reviewing an email we received from AMEX.

Episode 7 – Expert Masterclass – Interactive Opt Ins & Loyalty Drivers

Episode 7 – Expert Masterclass – Interactive Opt Ins & Loyalty Drivers

Today it is my pleasure to welcome Jacques Prothon from Odicci to join me on our monthly E-telligence Masterclass session to discuss ...

Episode 6 – Brand Spotlight: Help for Heroes

Episode 6 – Brand Spotlight: Help for Heroes

Today it is my pleasure to welcome Najmah Salam from Help for Heroes to our monthly E-telligence Brand Spotlight session.

September 2019 – Creative Review with Taxi for Email: TM Lewin

September 2019 – Creative Review with Taxi for Email: TM Lewin

For our September Creative Review we are joined with Taxi for Email and reviewing an email we received from TM Lewin.

Episode 5 – Expert Masterclass: Using Emotional Intelligence to Achieve Email Zen

Episode 5 – Expert Masterclass: Using Emotional Intelligence to Achieve Email Zen

Today it is my pleasure to welcome Kait Creamer from Scaled Agile to join me on our monthly E-telligence Masterclass session.

Episode 4 – Brand Spotlight: TrustedHouseSitters

Episode 4 – Brand Spotlight: TrustedHouseSitters

Today it is my pleasure to welcome Catherine Loftus from TrustedHouseSitters to our monthly E-telligence Brand Spotlight session.

August 2019 – Creative Review with Taxi for Email: NEST

August 2019 – Creative Review with Taxi for Email: NEST

For our very first Creative Review we are joined with Taxi for Email and reviewing an email we received from NEST.

Episode 3 – Expert Masterclass: Deliverability & the Holistic Story for Better Inbox Placement

Episode 3 – Expert Masterclass: Deliverability & the Holistic Story for Better Inbox Placement

For our very first E-telligence Masterclass it is my absolute pleasure to be joined by Matthew Vernhout from 250OK.

Episode 2 – Brand Spotlight: Vision Direct

Episode 2 – Brand Spotlight: Vision Direct

As our very first episode, it is my pleasure to welcome Emma Haskell from Vision Direct to our monthly E-telligence Brand Spotlight session.