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Welcome to E-telligence!

I’m Kate Barrett, the founder of eFocus Marketing and every 2 weeks I’m going to be bringing you brand new content, digging into a specific area of email marketing, to help you energise your campaigns and use email more intelligently, to increase your results.

I’m going to be changing it up a little with 2 kinds of content each month…

  • One episode will be a brand spotlight featuring an interview with a marketer I’ll explore what’s working for them right now in their business and their future plans.
  • The second episode each month is going to be a masterclass where we’ll go into a specific area of email in more detail and help you with strategic and tactical advice to move your results forward and make the most of your efforts.

PLUS you have the choice – you can either listen to this great content as you are now on the podcast, or join us over on YouTube where you get to see all our lovely faces too!

And, over on YouTube on the last Friday of every month, you’ll get an extra special episode where I’ll be joined by Elliot Ross from Taxi for Email and we’ll be reviewing an email creative that we’ve received, talking about how it’s constructed, what we love about it and the elements that we would love to see tested and tweaked.

Here’s the link for you to join me over there: https://www.youtube.com/channel/UCZiZ-YPtR3XyCDT5Sc7XPmQ

I may also throw in some bonus recordings every now and then so keep an eye out!

 

E-telligence Episode List

Episode 1 – Brand Spotlight: Vision Direct

Episode 1 – Brand Spotlight: Vision Direct

As our very first episode, it is my pleasure to welcome Emma Haskell from Vision Direct to our monthly E-telligence Brand Spotlight session.

Episode 3 – Creative Review with Taxi for Email: NEST

Episode 3 – Creative Review with Taxi for Email: NEST

For our very first Creative Review we are joined with Taxi for Email and reviewing an email we received from NEST.

Episode 4 – Brand Spotlight: TrustedHouseSitters

Episode 4 – Brand Spotlight: TrustedHouseSitters

Today it is my pleasure to welcome Catherine Loftus from TrustedHouseSitters to our monthly E-telligence Brand Spotlight session.

Episode 2 – Expert Masterclass: 250OK

Episode 2 – Expert Masterclass: 250OK

For our very first E-telligence Masterclass it is my absolute pleasure to be joined by Matthew Vernhout from 250OK.