facebook

Welcome to E-telligence!

I’m Kate Barrett, the founder of eFocus Marketing and every 2 weeks I’m going to be bringing you brand new content, digging into a specific area of email marketing, to help you energise your campaigns and use email more intelligently, to increase your results.

I’m going to be changing it up a little with 2 kinds of content each month…

  • One episode will be a brand spotlight featuring an interview with a marketer I’ll explore what’s working for them right now in their business and their future plans.
  • The second episode each month is going to be a masterclass where we’ll go into a specific area of email in more detail and help you with strategic and tactical advice to move your results forward and make the most of your efforts.

PLUS you have the choice – you can either listen to this great content as you are now on the podcast, or join us over on YouTube where you get to see all our lovely faces too!

And, over on YouTube on the last Friday of every month, you’ll get an extra special episode where I’ll be joined by Elliot Ross from Taxi for Email and we’ll be reviewing an email creative that we’ve received, talking about how it’s constructed, what we love about it and the elements that we would love to see tested and tweaked.

Here’s the link for you to join me over there: https://www.youtube.com/channel/UCZiZ-YPtR3XyCDT5Sc7XPmQ

I may also throw in some bonus recordings every now and then so keep an eye out!

 

E-telligence Episode List

October 2019 – Creative Review with Taxi for Email: AMEX

October 2019 – Creative Review with Taxi for Email: AMEX

For our October Creative Review we are joined with Taxi for Email and reviewing an email we received from AMEX.

Episode 6 – Brand Spotlight: Help for Heroes

Episode 6 – Brand Spotlight: Help for Heroes

Today it is my pleasure to welcome Najmah Salam from Help for Heroes to our monthly E-telligence Brand Spotlight session.

November 2019 – Creative Review with Taxi for Email: The White Company

November 2019 – Creative Review with Taxi for Email: The White Company

For our November Creative Review we are joined with Taxi for Email and reviewing an email we received from The White Company.

Episode 5 – Expert Masterclass: Scaled Agile

Episode 5 – Expert Masterclass: Scaled Agile

Today it is my pleasure to welcome Kait Creamer from Scaled Agile to join me on our monthly E-telligence Masterclass session.

September 2019 – Creative Review with Taxi for Email: TM Lewin

September 2019 – Creative Review with Taxi for Email: TM Lewin

For our September Creative Review we are joined with Taxi for Email and reviewing an email we received from TM Lewin.

Episode 7 – Expert Masterclass: Odicci

Episode 7 – Expert Masterclass: Odicci

Today it is my pleasure to welcome Jacques Prothon from Odicci to join me on our monthly E-telligence Masterclass session.

August 2019 – Creative Review with Taxi for Email: NEST

August 2019 – Creative Review with Taxi for Email: NEST

For our very first Creative Review we are joined with Taxi for Email and reviewing an email we received from NEST.

Episode 2 – Brand Spotlight: Vision Direct

Episode 2 – Brand Spotlight: Vision Direct

As our very first episode, it is my pleasure to welcome Emma Haskell from Vision Direct to our monthly E-telligence Brand Spotlight session.

Episode 9 – Expert Masterclass: Taxi For Email

Episode 9 – Expert Masterclass: Taxi For Email

Today it is my pleasure to welcome Elliot Ross from Taxi For Email to join me on our monthly E-telligence Masterclass session.

Episode 3 – Expert Masterclass: 250OK

Episode 3 – Expert Masterclass: 250OK

For our very first E-telligence Masterclass it is my absolute pleasure to be joined by Matthew Vernhout from 250OK.

Episode 4 – Brand Spotlight: TrustedHouseSitters

Episode 4 – Brand Spotlight: TrustedHouseSitters

Today it is my pleasure to welcome Catherine Loftus from TrustedHouseSitters to our monthly E-telligence Brand Spotlight session.

Episode 8 – Brand Spotlight: Rentpath

Episode 8 – Brand Spotlight: Rentpath

Today it is my pleasure to welcome Aysha Zouain from Rentpath to our monthly E-telligence Brand Spotlight session.

Episode 10 – Expert Masterclass: Action Rocket

Episode 10 – Expert Masterclass: Action Rocket

Today it is my pleasure to welcome Jay Oram from Taxi For Email to join me on our monthly E-telligence Masterclass session.