In this episode of Email and Beyond: The Marketing Podcast, Richard Wall, Marketing Campaign Manager for Spotler UK, welcomes special guest Kris White, Senior Marketing Manager at CloserStill Media.

Join the conversation as Kris shares his experience in transforming Tech Show London’s email strategy, making it smarter and more effective.

Discover the challenges faced, strategies employed, and the remarkable results achieved, including a 77% increase in registrations and a record-breaking attendance.

Tune in to explore the secrets behind a successful event marketing campaign.

• The challenges faced by Tech Show London in restoring its former glory post-COVID.
• Strategies for increasing both the quantity and seniority of event attendees.
• The importance of segmenting data and developing targeted email campaigns.
• Building customer journeys for different audience segments.
• The role of post-show content in maintaining audience engagement.
• Balancing the needs of exhibitors and attendees in the email marketing strategy.
• Finding the right pricing strategy for events and its impact on attendance.
• Remarkable results: 77% increase in registrations, 167% more attendees, and a boosted Net Promoter Score.
• Navigating the constant challenge of keeping event experiences valuable and exclusive.

Listen in and gain insights into the world of event marketing, as Kris White takes you behind the scenes of Tech Show London’s email transformation journey.