Email Marketing Design
Do you need help with your email campaign design?
If your marketing team has been sending emails to your subscriber base for a while but you’re struggling with low open and click rates, or are just getting started, it may be time to take a fresh approach. Stepping back to review your email design and content, or to create a new engaging design, is vital to drive results.
At eFocus Marketing we have dedicated email designers and developers on hand to expertly design your email campaigns and ensure you hit your goals. We’re up to date with all the latest trends and techniques and can save you time as well as help boost your conversion rate.
Email Design Services
Responsive HTML email design
Email design elements
Just some of the elements you might want to consider for your email design include:
Optimised subject lines
Call to action optimisation
Use of visual cues
Dynamic real time content
To compliment your new email design, you may also be interested in our…
- Email marketing strategy support, to ensure your designs are sent to the right subscribers at the right time to maximise your impact.
- Email copywriting; connect and engage your subscribers with top-notch copy
Looking for email campaign design tips?
Email design is a science in itself that is rapidly evolving – as is the technology that drives email campaigns. When you’re juggling lots of other marketing activities it’s hard to keep up with how to effectively present your message to your audience, as well as the latest advances and key trends in design.
That’s where the specialists at eFocus Marketing can help you.
We live and breathe email marketing and can advise you on how to take advantage of the latest technological innovations in the field, as well as tips and strategies we’ve seen work in our experience delivering successful campaigns for clients.
There are so many elements of your email marketing design that you need to consider in order to increase engagement.
If you would like some feedback about your email marketing design, why not get in touch to arrange an introductory call?
Looking for email campaign design ideas?
Corporate marketing teams are busy with a whole host of activities – making it hard to find the time to be creative and generate some truly striking email designs.
Working with eFocus Marketing, you can leave the time-consuming creative work to our team of email marketing designers, confident that you’ll get back a design that looks great, effectively draws your readers in, and renders correctly on any device your prospects might be reading email on.
You may also be interested in our sister site, EmailDesignGuru.com, where you’ll find lots of email marketing inspiration from a range of different companies.
Why should email marketing design be responsive?
After all the time you have invested in preparing your email marketing campaign you need to make sure it can be read by all your subscribers on any device they choose.
Always bear in mind subscribers could be opening their email on their desktop, laptop, mobile device, or tablet and that your email must be responsive to each device so that it can be viewed properly and engaged with.
How do I design my marketing emails?
Firstly, your email campaign should be designed with your objectives in mind.
Think about creating a template that will enable clear recognition of your brand and is easy to read and engage with.
Always think about drawing your subscriber in with an attention-grabbing subject line and draw them down to your call to action with a clear structure and engaging images, headings, and copy.
How do I design an email template in HTML?
Unless you are a fluent HTML coder, designing an email template in HTML can be a very laborious process.
Most email marketing technology will allow you to design your email using an editor that works like common word processing software, or drag and drop functionality that allows you to easily pull together different layout options, and will convert your design to HTML for you.
These methods are fantastic for creating basic email designs, however if you want something more bespoke to your business requirements and style, a custom HTML responsive template design and build is perfect for you.