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At eFocus Marketing we help companies to create intelligent email marketing strategy plans that ensure their email marketing has the desired impact.
Our expert consultants work with you to understand your current landscape and build a roadmap for success.
Below you’ll find some of our most popular strategic services.
When reviewing your current strategy, we can offer recommendations on areas of industry best practice to ensure your programmes have the best chance of succeeding.
We look at key points in your customer lifecycle, to make sure your communications are effective.
Whether you want help creating your entire email marketing strategy to ensure it leads you to achieve your overall business objectives, or an individual manual or automated campaign planned out, we can help.
With our Email Marketing Template Review, you will receive a comprehensive look at one of your email templates and the last 6 months results it has achieved. We will provide you with a documented evaluation of your chosen template through 3 key areas:
If you’re suffering from a high or increasing complaint rate from your email marketing campaigns, your deliverability and results will drop as a result, leaving you with less revenue being generated.
The Email Marketing Complaint Rate Audit looks at every area of your programme throughout the email lifecycle from the perspective of a subscriber, to identify areas that could be improved to make a real difference to your campaigns.
We will assess your current delivery rates and investigate the probable causes of why your email is currently being filtered to the spam folder or blocked.
In reviewing your overall sender reputation, infrastructure set up, practices and content, we will be able to identify specific causes that are impacting your delivery performance as well as providing guidance in rectifying those issues and resolving delivery problems.
A good email marketing strategy comes from an in depth understanding of your different customer personas; feeding into your segmentation, personalisation and content strategy.
eFocus Marketing can support you in determining and creating these customer personas so that you know exactly what will resonate with your customers in each instance.
How to develop an email marketing strategy
A good email marketing strategy starts with understanding what you want to achieve; why and how you will get there; and your objectives, strategy and tactics.
Once you know what you want to achieve you can start to plan your manual and automated email campaigns with that objective in mind.
An email marketing strategy forms the foundation for everything you do with email marketing. Among other things, it defines how your email marketing efforts will contribute to your overall marketing goals, and how you’ll measure success.
If your email marketing efforts have recently started giving you diminishing returns, it could be time to review your strategy – or to create a dedicated email marketing strategy if you don’t already have one.
Even in the age of social media, email marketing campaigns remain one of the most effective ways of communicating with your prospects and customers and can deliver incredible ROI.
Email marketing is most effective when implemented as part of a wider email marketing strategy plan within your business, or even better as part of a fully integrated omnichannel strategy.
An email marketing strategy is a plan that defines how your email marketing will deliver results for your company – and how you will measure the success of what you’re doing.
Your strategy is the foundation of all successful email marketing campaigns.
Without an email marketing strategy, it can be very hard to know if your email marketing is delivering value to your business. That means that you could be spending lots of time, resource and effort on something that’s not living up to its full potential, without even knowing it.
Having an email marketing strategy allows you to articulate what you expect from your email marketing campaigns, how your campaigns will deliver those results, and how you will track success.
It also allows you to integrate with your other marketing efforts better, understand how your messages work together, ensure regular sending of emails, and plan your content in advance.
That means you can plan and optimise your campaigns with a clear goal in mind, and see continually improving results from your email marketing campaigns.