+44(0)1689 258 210 | enquiries@e-focusmarketing.com
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+44(0)1689 258 210 | enquiries@e-focusmarketing.com
eFocus Marketing is a CRM strategy consultancy, founded in 2012 and based in South East London, UK. We help established ecommerce and consumer brands turn customer relationships into sustainable commercial growth.
We sit at the intersection of CRM, email marketing, customer retention, customer behaviour and customer experience. We are not a platform implementation shop and we are not a campaign production line. We work as a second brain alongside CRM and marketing teams, not as a replacement for them.
The business was started by founder and director Kate Barrett, who has over eighteen years of experience in CRM and email marketing and is the author of the bestselling E-telligence: Email Marketing Isn’t Dead, The Way You’re Using It Is.
Our belief is simple: better customer decisions create better customer relationships, and better customer relationships create sustainable growth.
Most CRM programmes do not fail for want of effort or ideas. They fail because nobody can say, with evidence, which decision matters most right now. So we built a method that answers that question, and frameworks that make the answer defensible: Customer Drift, Customer Momentum and the Next Best Customer Decision Framework, all measured against what your organisation can realistically deliver.
We challenge the status quo, diagnose before we prescribe, and build capability in your team as we go.
Managing email marketing automation, email campaigns and even basic email blasts can be time consuming for busy marketing teams.
eFocus Marketing’s specialist email marketing consultants can manage individual campaigns or your entire e-marketing workstream on your behalf and help drive increased results.
Do you or your team need to grow or refresh your email marketing skillset?
From strategy planning, emotional customer journey mapping and data analysis, to email design and testing, our training courses can be delivered at a place and time to suit you; in person or online.