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+44(0)1689 258 210 | enquiries@e-focusmarketing.com
eFocus Marketing is an independent CRM strategy consultancy, founded in 2012 and based in South East London, UK. We help CRM and marketing leaders at established ecommerce, retail and consumer brands turn the customer data and CRM channels they already have into stronger retention, higher customer lifetime value and sustainable commercial growth.
We sit at the intersection of CRM, email marketing, customer retention, customer behaviour and customer experience. We are not a platform implementation shop and we are not a campaign production line. We work as a second brain alongside CRM and marketing teams, not as a replacement for them.
The business was started by founder and director Kate Barrett, who has over eighteen years of experience in CRM and email marketing and is the author of the bestselling E-telligence: Email Marketing Isn’t Dead, The Way You’re Using It Is.
Our belief is simple: better customer decisions create better customer relationships, and better customer relationships create sustainable growth.
Most CRM programmes do not fail for want of effort or ideas. They fail because nobody can say, with evidence, which decision matters most right now. So we built a method that answers that question, and frameworks that make the answer defensible: Customer Drift, Customer Momentum and the Next Best Customer Decision Framework, all measured against what your organisation can realistically deliver.
We challenge the status quo, diagnose before we prescribe, and build capability in your team as we go.
Find out where your customer relationships are weakening, where the biggest commercial opportunity sits, and what to prioritise first.
Turn strategy into lifecycle journeys, segmentation and personalisation, delivered across email, SMS, WhatsApp and push, then continuously improved.
Build the CRM knowledge and decision-making capability of your team through in-house training, workshops and online courses.