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Basket abandonment accounts for trillions of $ in lost revenue for brands each year.
Every year, ecommerce business lose out on trillions of £/$ when customer abandon their online shopping baskets – with billions available to be recovered.
Using an automated email marketing abandoned cart campaign is THE best way to support the recovery of these customers once this action has been taken.
While most brands nowadays have an abandoned basket email implemented, this is often only one email and will simply repeat a reminder of the products left in the subscribers cart.
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