Fix Your Retention Gap – Customer Drift & Customer Momentum Formulas

Identify Your Retention Gap Which of your Segments is quietly drifting right now? You can’t answer that from looking at opens and revenue metrics alone. Drift and Momentum work side-by-side Customer Drift™ diagnoses where a relationship is weakening across Attention, Behaviour, Relevance and Value. Customer Momentum™ supplies the five drivers, Trust, Value, Effort, Relevance and […]

Website and CRM Growth Guide – Download

Thank you for registering! By registering, you will receive 2-4 emails a month keeping you up to date with the latest eFocus Marketing news, offers, email marketing tips and tricks, free downloads, latest blog posts, videos and much more to help you create an email marketing programme that WORKS for you. Download your guide Love […]

Social and CRM Growth Guide – Download

Thank you for registering! By registering, you will receive 2-4 emails a month keeping you up to date with the latest eFocus Marketing news, offers, email marketing tips and tricks, free downloads, latest blog posts, videos and much more to help you create an email marketing programme that WORKS for you. Download your guide Love […]

PPC and CRM Growth Guide – Download

Thank you for registering! By registering, you will receive 2-4 emails a month keeping you up to date with the latest eFocus Marketing news, offers, email marketing tips and tricks, free downloads, latest blog posts, videos and much more to help you create an email marketing programme that WORKS for you. Download your guide Love […]

Social and CRM Growth Guide

Social + CRM Growth Diagnostic

Your social media isn’t just generating engagement. It’s generating customer intelligence. Every comment, share, reaction and conversation tells you something about your customers. The real opportunity isn’t simply increasing followers. It’s using those insights to build stronger customer relationships through your CRM. What you’ll learn Inside you’ll discover how to: Turn social engagement into customer […]

Website and CRM Growth Guide

Website + CRM Growth Diagnostic

Your website already knows more about your customers than you think. Is your CRM making use of it? Every website visit generates valuable customer insight. The question is whether your CRM is learning from it. This practical guide will help you identify how to connect website behaviour with customer journeys, personalisation and lifecycle marketing to […]

PPC and CRM Growth Guide

PPC + CRM Growth Diagnostic

PPC is only half the story. Discover the hidden CRM opportunities that help every click generate more revenue. If you’re investing in PPC but treating customer acquisition and CRM as separate disciplines, you’re almost certainly leaving revenue on the table. This practical guide helps you identify where PPC and CRM should work together to improve […]

Fixing The Retention Gap Guide – Download

Thank you for registering! By registering, you will receive 2-4 emails a month keeping you up to date with the latest eFocus Marketing news, offers, email marketing tips and tricks, free downloads, latest blog posts, videos and much more to help you create an email marketing programme that WORKS for you. Download your guide Love […]

Fixing The Retention Gap – Guide

What UK D2C brands are getting wrong(and how to win in 2026) Retention is broken. Here’s how to fix it. Too many D2C brands are bleeding budget chasing new customers – while ignoring the goldmine sitting in their existing email database. This guide reveals what most brands are still getting wrong about retention in 2026, […]