+44(0)1689 258 210 | enquiries@e-focusmarketing.com
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+44(0)1689 258 210 | enquiries@e-focusmarketing.com
Strategy and technology only get you so far if the team using them isn’t equipped to keep up.
We build the capability that makes everything else stick.
That’s not a hiring problem, it’s usually a capability one: the strategy is right, the platform can do what’s needed, but the team hasn’t been given the skills, the shared knowledge, or the confidence to use either properly.
Symptoms this shows up as:
Structured programmes covering AI for CRM, the new psychology of CRM, and email marketing strategy and tactics.
Practical, hands-on sessions built around your team and your actual campaigns, not generic slides.
For conferences, events and company days, on CRM strategy, customer decision-making, and where AI genuinely changes the role.
Built to change what your team actually does differently, not just what they know.
Kate Barrett is the founder of eFocus Marketing, an independent CRM strategy consultancy helping ecommerce, retail and consumer brands grow retention and customer lifetime value. Email remains one of her deepest specialisms, and she has trained CRM and email teams at companies around the world.
With a proven track record and over 18 years’ experience (increasing results from opens and clicks, to sales), Kate’s expertise and passion has helped a large range of companies develop comprehensive strategies, to target subscribers with the right message, sent to the right person, at the right time, implement, manage and optimise those campaigns, as well as solve complex email marketing issues including deliverability challenges.
“A big thank you for your presentation this Tuesday (re: course for beginners, top 10 tips to get you started)… I’ve found the course extremely engaging and straightforward, well-explained and powered with strong visuals and examples.You’ve helped me gain a valuable understanding of the email marketing channel. I’m grateful for your input and would gladly recommend your services in future.”
“The course was fantastic and met our needs perfectly.The trainer was very knowledgeable, she used our email content throughout the course so it was very much tailored to us.The activities were really useful and have given us an action plan to implement when we’re back in the office.”
“I so enjoyed your talk this week and found it very helpful. I was very impressed with how factual and well-informed you are and the fact that you were able to get such clear-cut replies”
“Excellent course, very good trainer and interesting content.”
“Fantastic content and helpful course lead. Kate managed the complexities of training via video conferencing very well.”
“Kate was very knowledgeable and personable and had very good cross sector knowledge and experience.”
Free Peak Readiness Assessment
Answer 22 questions to get your readiness score, your sharpest gap with three actions to take this week, and a to-do list for before, during and after the peak.
Start my free assessmentFree. A few minutes. Black Friday is on 27 November 2026, so the sooner you know, the more you can fix.