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Latest from the eFocus Email Marketing Blog
You, and probably nearly every other person on the planet, has done it: You find a site you like, or a particular item that you simply must have. You go through the whole process of selecting the item and even get to a certain point in the checkout procedure, and then you stop. You leave […]
(This post first appeared in the DMA website here) “If you can’t measure it, you can’t improve it.” Kate Barrett, Shine a Light Media Email marketing has one of the highest Return on Investment (ROI) of all online marketing channels; Email has an average ROI of £38 for each £1 spent (DMA National Client Email […]
What’s the difference, which should you use and when should you use it? When it comes to email marketing, having quality data is one of the main factors that will influence the results and Return on Investment (ROI) you see from your efforts. And good data starts with a great sign up process. I previously […]
“Marketers tend to focus too much on the message they want to put out, and not enough on the question of what people actually want you to give them.” In an age of social media, many people will tell you that plain old email marketing is out of fashion and out of date. In this […]
Getting your emails opened and read is the first step to making more sales of your products using email marketing. But with average open rates of 24.45% according to the Sign-up.to 2015 Email Marketing Benchmark Report (this does of course vary by industry as shown in the graph below), how can you make sure you […]
[Periscope Replay] The 5 stages of Christmas that all retailers need to hit to maximise sales using email marketing!
In the run up to Christmas, the key date for all retailers is your last postage (shipping date). But what can you do after this date has passed to still generate sales for your business? Vouchers! So I’ve rounded up 3 examples of other retailers using this tactic to give you some inspiration: 1. Buyagift […]
Buyagift What’s Good? In this email, Buyagift are offering an extra 20% off everything, exclusively to their email subscribers. Adding email exclusive offers/discounts/information is a great way to build the relationship and make them feel special. They have also clearly called out that Christmas is only a week away (right at the top) adding a […]
This post originally appeared on the DMA website here > The DMA’s (Direct Marketing Association) Email Council consists of brands, agencies and ESP’s that meet monthly to champion to use of email and best practice. Each month we hold a lively debate on a hot topic affecting the industry. Our latest debate was around the question “Should […]
“Not only were we able to produce an increase in sales, but our unsubscribes and complaints decreased, a great additional benefit.”
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