01 / CLARITY
Know what matters first.
Understand where relationships are weakening, which opportunities deserve attention and why.
Independent CRM strategy. Human understanding.
Build customer relationships that drive sustainable growth.
Independent CRM and email marketing strategy, practical support and training for established brands. Help more subscribers make their first purchase, give customers reasons to return and build longer-term customer value.
CRM and email marketing expertise
Brands we’ve worked with.
1000’s of hours of CRM and email marketing consulting expertise across 100’s of projects with mid-size and enterprise brands.
Tech Show London / Events
+77%
Conversion uplift through lifecycle strategy refinement.
By refining lifecycle messaging, segmentation and conversion journeys to better align with customer intent and behaviour.
Read the case study ↗A focused place to start · Peak Readiness Review
Know what needs attention before peak.
Decide which customer journeys and communications need attention before your busiest trading period, so your team can focus limited time on the opportunities that matter most.
Busy doesn't always mean moving forward
Your CRM team is busy.
Are CRM and email working as hard as they should?
You have a platform, customer data, a welcome email and an abandoned basket flow. But everyone keeps asking for another campaign, and nobody can say with confidence which decision matters most. If that sounds familiar, you’re not behind. It’s where most CRM programmes are.
Explore the support behind the strategy ↗- You’ve inherited automations and segments, and nobody can say why they exist.
- You have customer data, but it isn’t shaping decisions.
- Repeat purchase and engagement have plateaued.
- CRM is judged on campaign metrics, not commercial impact.
What changes for your business
Know where to focus. Give your team a plan. Build customer value.
Senior, independent expertise alongside your team, connecting customer understanding with decisions that support retention, repeat purchase and lifetime value.
02 / CONFIDENCE
Give your team a way forward.
Give stakeholders a clear case for what to do next, with evidence behind the priorities and senior expertise alongside your team.
03 / COMMERCIAL PROGRESS
Focus effort on customer value.
Connect CRM decisions to retention, engagement and lifetime value, with evidence to guide what happens next.
Client results
CRM and email marketing success stories.
Nonprofit Courses / Education
+69%Click rate uplift through onboarding optimisation.
By improving welcome journey content, personalisation and subscriber nurturing to increase early-stage engagement and action.
Read the case study ↗LeaseLoco / Automotive
+400%enquiry increase through welcome journey optimisation
By redesigning the onboarding experience, improving journey sequencing and increasing lifecycle engagement at key decision points.
Read the case study ↗Individual client outcomes. Each case study provides its context and measurement.
Why work with eFocus Marketing?
Led with strategic CRM and email marketing expertise from one of the industry’s leading voices.
Meet Kate Barrett
CRM strategist, keynote speaker & bestselling author. With over 18 years’ experience, Kate Barrett helps brands improve retention, customer lifetime value and lifecycle revenue through strategic CRM, email marketing and customer journey optimisation.
How we help
Choose the CRM and email support your team needs.
CRM and email marketing strategy, execution, ongoing support and training around what your team needs.
01
CRM & Email Marketing Strategy
Set the direction for retention and customer value, with an evidence-led CRM and email marketing strategy your team can use.
Explore strategy support ↗
02
Customer Relationship Design
Design relevant customer journeys, lifecycle stages and personalisation, so your team knows what to communicate, to whom and when.
Explore lifecycle support ↗
03
Customer Momentum Retainer
Ongoing senior CRM and email marketing support alongside your team, helping keep priorities focused as business needs change.
Explore ongoing support ↗
04
Training & Capability
Building your own team’s skills and confidence, through workshops, training and keynote input.
Explore training & workshops ↗
05
CRM & Email Marketing Execution
Turn agreed priorities into campaigns and automation, with practical delivery support alongside your team.
Support can cover email, SMS, WhatsApp, push, marketing automation and CRM/ESP migration, according to the agreed scope.
Explore execution services ↗Not sure where to focus first?
The Customer Momentum Review.
An independent consultancy review of your CRM and email marketing programme, for teams that need to understand what to improve before committing time and budget.
- Where are customer relationships weakening?
- How developed is your CRM capability?
- Which CRM and email marketing decisions deserve attention first?
You get an evidence-led Blueprint and prioritised recommendations your team can act on and explain to stakeholders.
See what the Review involves ↗
Your next move
Ready to get more from
CRM and email marketing?
Talk through your current CRM and email marketing programme, the decisions your team needs to make and the support that would be useful. We’ll discuss the right next step in a complimentary 30-minute call.
Book your free 30-minute call ↗
Prefer to write? Send an enquiry.
Marketing & CRM Leaders Supper Club
Connecting senior CRM
and marketing leaders
through conversation.
An invitation-only community for senior CRM and marketing leaders sharing challenges, strategies and insights.
Apply to join Supper Club ↗
Keep exploring
Strategic insights on
CRM, email marketing and retention.
Free guides
Free guide
Fix Your Retention Gap – Customer Drift & Customer Momentum Formulas
Explore the guide ↗
Free guide
Social and CRM Growth Guide
Explore the guide ↗
Free guide
Website and CRM Growth Guide
Explore the guide ↗Blog articles
Blog article
How to adapt your Black Friday email automation to changing customer behaviour
Read the article ↗
Blog article
When should we use SMS instead of email?
Read the article ↗
Blog article
