This conversation has come about not only because Guy was involved in the DMA’s 2020 Consumer Email Tracker Report (sponsored by Pure360), but also because this is a topic area that is often overlooked.

Many of us focus on creating our strategies  around the messaging and offers that our companies want to put out there to our audiences but we often forget, or are forced to forget through lack of time, data and strategic insight, that each number in our audience is a real person, with real needs and real emotions.

 In this episode, Guy and I discuss the results of the latest DMA Marketer Tracker report:

• The impact of GDPR on the consumer and how they feel about marketing
• What consumers want from brand as the push to signup
• At the opposite end of the scale, what’s driving unsubscribes and what do people expect from the process?
• How consumers are using email nowadays; and particularly the younger generations coming in – are we right that they’re still using email?!
• The kinds of content consumers want to receive via email
• The alternate interactions receiving an email likely to cause

and much more!