CRO stands for Conversion Rate Optimisation it can make a massive difference to not only your email sign up rate but also the overall success of your campaigns and revenue.

Conversion Rate Optimisation is the process of finding out what works and what doesn’t in a specific area – for example on your PPC ads, landing pages, and for our purposes in email marketing, your sign-up forms. And of course, you can use the exact same principles within your email marketing campaigns too – everything is a test and learn opportunity to improve.

It’s about learning why visitors to your website aren’t doing the things you want them to do and then improving elements to maximise the number of people who take your desired action.

But don’t forget, Conversion rate optimisation is a process – there’s no quick fix. You need to methodically and strategically work through a series of well thought out options in order to find the best combination of elements for your business and situation.

So, for the purposes of this episode, we’re going to focus on your website and more specifically, your forms and email sign up forms and what we can do to optimise your opt in conversions.

We’ll be discussing:

• Why CRO is so important
• Why you need to fight assumptions
• The 5 key phases of a successful CRO strategy
• What tools can be used to help you with your research, implementation and analysis
• Examples of elements on your sign-up form you can test