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Your Essential Guide to Conversion Rate
Optimisation (CRO)

Optimise your website to increase conversions

There is no such thing as a perfect website – there is always the opportunity to test, learn and improve

Conversion Rate Optimisation is the process of finding out what works and what doesn’t in a specific area – for example on your PPC ads, landing pages, and for our purposes in email marketing, your sign-up forms.

It helps us to understand why visitors to your website aren’t doing the things you want them to do and then improving elements to maximise the number of people who take your desired action.

Download our essential guide, created in association with Footprint Digital, and discover:

  • What CRO is and why you need it
  • How to calculate your conversion rate
  • The 5 Phases of CRO
  • How you can use CRO to increase your email sign up rate
  • Live examples of CRO in action
  • How to set up a conversion goal in Google Analytics