Email Marketing & CRM Management.

Are you maximising the potential of your campaigns?

Email Marketing is the channel most marketers still rate as providing the highest ROI.

At eFocus Marketing we act as an extension to your in-house team to provide management support to get your campaigns out the door; sending the right message to the right person at the right time.

Email Marketing Management

Whether you send marketing emails to your prospects and customers via your customer relationship management (CRM) system or a dedicated marketing automation (MA) system, getting things right can be time intensive. eFocus Marketing provides an email marketing management and implementation service, supported by our team’s years of email management experience for clients all over the world.

Our experts can work with you to handle all aspects of your day-to-day email marketing management, on a one-off or an ongoing basis depending on your needs.

Email Campaign Automation

Automation is a common feature of email management software, yet nearly half of all marketers struggle to find the time to make it happen or aren’t sure how to.

Working with eFocus Marketing gives you access to a team of highly experienced email marketing management experts, who can help you move beyond basic email campaigns to fully automated drip campaigns that deliver high quality, engaged customers, and increase your revenue.

Email Marketing Design

If your marketing team has been sending emails to your subscriber base for a while but you’re struggling with low open and click rates, or are just getting started, it may be time to take a fresh approach. Stepping back to review your email design and content, or to create a new engaging design, is vital to drive results.

At eFocus Marketing we have dedicated email designers and developers on hand to expertly design your email campaigns and ensure you hit your goals. We’re up to date with all the latest trends and techniques and can save you time as well as help boost your conversion rate.

Email Copywriting

The key to effective email marketing copy is to think about how every word will help to draw your reader in. Every word counts, so email copywriters spend time understanding their audience so that they can craft succinct subject lines, attention-grabbing headlines, and captivating copy.

If you and your team are short on time to create compelling email marketing copy, eFocus Marketing can help. We can provide email copywriting services working as an extension of your team, or as part of a standalone email marketing solution.

What we do

Email Campaign Services

  • Setting up emails in your email management system – whether that’s your email service provider (ESP), customer relationship management software (CRM), or marketing automation platform (MA).
  • Creating bespoke, responsive email templates from your own designs or designs that we create for you.
  • Ongoing monthly email management, implementation and post-send review, working as an extension of your marketing team.
  • One-off management of important email campaigns.
  • Expert copywriting to bring your campaigns to life and drive engagement.
  • Conducting pre-send testing of your emails to ensure they are set up and render correctly.
  • Live A/B testing of email content to increase open rate, click rate and conversions.

Our ongoing email marketing implementation support includes:

Dedicated Consultant

A dedicated consultant who will be your point of contact for anything you need.

Passionate Team

A team of passionate, expert email marketers who work as an extension of your marketing team.

System Agnostic Support

We are well-versed in multiple systems and happy to use your current platform or suggest others that may better suit your needs, if required.

Structured Plan

A structured project plan so that we know what is sending, when, why and to whom.


Why Should I Create Email Campaigns?

According to McKinsey, email marketing can be 40 times more effective than social media, and 3 times faster at converting prospects into customers.

59% of B2B marketers say that email is their most effective channel for revenue generation, while B2C businesses report that consumers who purchase products through email spend 138% more than those who do not receive email offers.

In short, there is lots of evidence that email marketing is still an incredibly effective tool for marketers in any industry.

What's Email Campaign Management?

Email campaign management is the planning, setup, implementation, and analysis of your email campaigns.

Effective email campaign management involves setting objectives for an email campaign, building it in your email management system, monitoring and optimising the campaign as it progresses to drive success, and analysing the results at the end of the campaign.

It can be a time-consuming activity if you plan to run multiple email campaigns, which is why some organisations use email management services such as ours.

What’s Email Management Software?

Email management software helps you to create and send emails from your company to your opt-in database, and to track how those emails perform. Email management software can also be used to store data on your subscribers.

When connected with your CRM, email management software can help your business drive tremendous value from email marketing and your omnichannel strategy overall.

Are CRM and Email Marketing The Same?

No. Customer relationship management covers the entire customer lifecycle, and is used to identify new business opportunities and to build customer loyalty over time across multiple marketing channels.

Email marketing builds the foundation for good CRM and is one of the main channels you should be utilising.

It helps your business uncover new prospects and start to build a relationship with them, reconnect with old customers, and drive traffic to your website so that prospects can discover your products or services and make a purchase.