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There is no such thing as a perfect website – there is always the opportunity to test, learn and improve
Conversion Rate Optimisation is the process of finding out what works and what doesn’t in a specific area – for example on your PPC ads, landing pages, and for our purposes in email marketing, your sign-up forms.
It helps us to understand why visitors to your website aren’t doing the things you want them to do and then improving elements to maximise the number of people who take your desired action.
Download our essential guide, created in association with Footprint Digital, and discover: