Free Guide

QA Checklist

21 pre-send checks to ensure your campaigns are mistake free

All emails should go through a Quality Assurance (QA) process before being broadcast; a crucial step that must not be left out of your email production process to ensure sends are mistake free.

Use this QA checklist as a foundation on which to build your process and analyse key areas of your campaign such as your data, creative, inbox elements and creative design.

A QA checklist stops mistakes going out. Knowing whether your wider CRM process can support the programme is a different question. Take the free CRM Maturity Assessment to find out where your capability really sits >

What CRO is and why you need it
How to calculate your conversion rate
The 5 Phases of CRO
How you can use CRO to increase your email sign up rate
Live examples of CRO in action
How to set up a conversion goal in Google Analytics

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Free Guide

QA Checklist

21 pre-send checks to ensure your campaigns are mistake free

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