QA Checklist

21 pre-send checks to ensure your campaigns are mistake free

All emails should go through a Quality Assurance (QA) process before being broadcast; a crucial step that must not be left out of your email production process to ensure sends are mistake free.

Use this QA checklist as a foundation on which to build your process and analyse key areas of your campaign such as your data, creative, inbox elements and creative design.

Want to know more? Check out our podcast episode with guest John Thies from Email on Acid here >

  • What CRO is and why you need it
  • How to calculate your conversion rate
  • The 5 Phases of CRO
  • How you can use CRO to increase your email sign up rate
  • Live examples of CRO in action
  • How to set up a conversion goal in Google Analytics