+44(0)1689 258 210 | enquiries@e-focusmarketing.com
+44(0)1689 258 210 | enquiries@e-focusmarketing.com
From acquisition to retention and lifetime value, we help CRM and marketing leaders turn customer decisions into one connected strategy, not a stack of disconnected tactics.
Most CRM programmes don’t underperform because of your platform.
They underperform because the objective was never clear in the first place – acquisition, retention, loyalty or customer experience – so investment gets spent reactively instead of strategically.
It’s why 71% of marketing leaders still lean on revenue metrics alone, and only 43% track the customer-focused indicators, like retention, that actually explain why revenue moves.*
Every category below starts from a clear objective, not a feature list.
Wherever you start, that’s what we get right first.
We diagnose where relationships are weakening and where there’s room to strengthen them, decide what to prioritise using a scored, evidence-led framework, then implement and test with discipline.
We diagnose why customer relationships are weakening (Customer Drift Framework) and identify what would strengthen them (Customer Momentum Framework).
We score and prioritise the options against customer and commercial value, so you’re not guessing which decision matters most (Next Best Customer Decision Framework).
We implement and test what we decided, then feed results back into the next cycle.
A clear, evidence-led plan for retention, lifetime value and everything upstream of it, from a full CRM Audit to embedded Fractional CRM Leadership and our CRM Maturity Assessment.
The customer journeys, lifecycle stages and personalisation strategy that decide whether someone becomes a one-time buyer or a long-term customer.
Email, SMS, WhatsApp, push and marketing automation, built and run to deliver the strategy above, not replace it.
Workshops, CRM training and keynote input that build your own team’s skills and confidence, so the strategy doesn’t live only with us.
Many engagements start with a CRM Audit or our CRM Maturity Assessment, so we’re working from a clear objective and real evidence, not assumptions. From there, we build a ranked Decision Portfolio of what’s worth doing first, and support marketing automation and campaign planning, as well as implementation and testing, to get you results.
Book a complimentary 30-minute strategy call and we’ll discuss your current CRM programme, identify quick wins and outline what a clearer strategy could look like, wherever you’re starting from.
* Source: https://homeofdirectcommerce.com/news/159bn-crm-boom-but-41-per-cent-of-marketers-say-it-still-isnt-working/