Training & Workshops
/ Retention workshop
1-day intensive workshop
Strengthen your
email retention.
Reignite engagement. Reduce churn.
Drive long-term value.
Build the relationship after purchase
Keep customers engaged.
Give them reasons to return.
Retention is the battleground for modern marketers – and your email strategy is one of your most powerful weapons.
Whether you’re struggling to keep subscribers engaged, revive inactive customers, or build loyalty through automation, this session gives your team the time, tools and expert support to solve it, fast.
Talk through your team’s priorities ↗
What you’ll get from your session
A practical way forward.
Practical insights and best practice examples
Live collaborative workshop time to build, write or map campaigns
A clear roadmap to boost loyalty, engagement and lifetime value
What we’ll work on
Your priorities.
Your workshop.
This is YOUR session, so YOU choose what we work on during our day together. For inspiration, some of the most popular topics we often work on with clients include…
Discuss your focus ↗Email Lifecycle Planning
- Map your Emotional Customer Journey
- Define the right retention touchpoints
- Loyalty-building workflows
- Win-back & re-engagement flows
- How AI can help you engage your audience throught their journey
- Align automation with real-world behaviour
Copy, Content & Connection
- How to create easy to navigate, engaging and interactive email layouts
- Write copy that builds trust and connection (and use AI to help you do it)
- Plan value-driven campaigns (beyond the sell)
- Personalise emails to increase relevance
Data-Driven Retention
- Use your subscriber data to keep subscribers active and loyal
- Smart segmentation (and AI-driven) strategies
- Dynamic content blocks based on behaviour
- Timing and frequency tweaks based on engagement
Retention Strategy Review & Planning
- Where are you now? Review your current goals, strategy and tactical implementation
- Introduction to Emotional Customer Journey Mapping - understand your customers needs & wants at each of the 5 stages of the customer journey
- Quick Wins & Strategic Roadmap - understand where you need to focus first for maximum impact on your programme and results
Strategic Holiday Planning
- Analyse your previous holiday campaigns, plans and results
- Understand your holiday audience & behaviour
- What to re-evaluate in your current automated workflows
- Holiday email design & content
- Planning your holiday campaigns; pre, during & post-holiday periods
What’s included
Focused time.
Practical progress.
- 1-day workshop tailored to your business needs (in-person at your offices*, or online. 9.30am-4.30pm)
- A mix of training, audit, planning and practical working time
- Follow-up summary + priority recommendations
- Led by a senior strategist, not a junior trainer
* Travel outside of London is subject to an additional charge.
Classic
A focused workshop day.
1 Day In-Person Workshop
Priority Action List
Session Slides
Booster
Continue the working time.
Classic PLUS
X2 2-hour 1-2-1 follow up (virtual) workshop calls
Meet your expert
Kate Barrett.
Kate is the founder of eFocus Marketing and author of the bestselling book, "E-Telligence: Email Marketing Isn't Dead, The Way You're Using It Is".
Kate delivers honest, actionable advice rooted in what works.
Meet Kate Barrett ↗What our clients say
Practical support.
In our clients’ words.
Mike Gutsell, Internal Communications ManagerOsborne Clarke
Love it or hate it, email remains a key channel for many internal communicators, and one that needs to be well-managed.
In our 1-2-1 workshop, eFocus Marketing helped our team analyse the main issues we face with email, identified what we needed to change and, most importantly, gave us some practical takeaways.
That was all packed into one two-hour session that was fun rather than intensive. Thanks Kate and the eFocus Marketing team!
Jennifer Cato, Campaign ManagerBBraun
We had the pleasure of hosting Kate from eFocus Marketing at our internal marketing conference where she conducted an Email Content Masterclass for our Product and Marketing Managers.
Kate's expertise shon as she tailored her session to suit the varying levels of email marketing experience within our teams.
Her guidance on setting clear objectives and creating relevant email content was invaluable. The feedback from our attendees was overwhelmingly positive and thanks to Kate's insights, we've seen lasting improvements in our email marketing efforts.
Moreover, she played a pivotal role in helping us justify and implement changes to our opt-in process, enabling us to gather new subscribers effectively.
We'd highly recommend working with Kate, and eFocus Marketing, and would recommend their services to anyone looking to elevate their email marketing strategy.
Bronagh Sumner, Communications ManagerVilliers Park Educational Trust
Kate managed to transform how we approach our email marketing in just 2 hours!She gave us some quick wins we were able to implement into our next email campaign and also guidance on our longer term strategy meaning we now have a clear direction moving forwards.
Thank you Kate!
Speak to Kate to plan your session
What would help
your team move forward?
Retention can’t wait. Let’s fix it together, in just one day.
Prefer to talk? Schedule a free call ↗Want to focus on acquisition instead?
Grow your list.
Convert new customers.
We also offer 1-day sessions to help build your email list and convert more new customers.
