Training & Workshops
/ Acquisition workshop
1-day intensive workshop
Accelerate your
email acquisition.
Grow your list. Capture attention.
Convert leads into loyal customers.
From subscriber to first purchase
Attract the right people.
Turn interest into action.
List growth isn’t just about numbers, it’s about attracting the right people and turning them into buyers.
Whether you’re looking to boost subscriber acquisition, optimise onboarding, or improve prospect conversion to first purchase, this session is your shortcut to better results, faster.
Talk through your team’s priorities ↗
What you’ll get from your session
A practical way forward.
Practical insights and best practice examples
Live collaborative workshop time to build, write or map campaigns
A clear roadmap to boost sign up conversions, and first time purchases
What we’ll work on
Your priorities.
Your workshop.
This is YOUR session, so YOU choose what we work on during our day together. For inspiration, some of the most popular topics we often work on with clients include…
Discuss your focus ↗Smart List Growth
- Attract the right subscribers through high-performing strategies
- Audit your current acquisition channels
- Optimise lead magnets, landing pages and sign-up CTAs
- Plan cross-channel tactics to scale list growth efficiently
Effective Onboarding
- Make your first impression count
- Craft compelling welcome journeys
- Build trust and drive first conversions
- Deliver value early to reduce drop-off
Lead Nurturing & Conversion
- Turn new subscribers into loyal customers
- Map lead nurturing flows based on user intent
- Use data and triggers to personalise offers
- Optimise CTAs, timing and message cadence
Optimisation & Reporting
- Track performance and improve continuously
- Define KPIs and benchmarks for acquisition and conversion
- Review campaign results and spot opportunities
- Build a sustainable testing and optimisation plan
Strategic Holiday Planning
- Analyse your previous holiday campaigns, plans and results
- Understand your holiday audience & behaviour
- What to re-evaluate in your current automated workflows
- Holiday email design & content
- Planning your holiday campaigns; pre, during & post-holiday periods
What’s included
Focused time.
Practical progress.
- 1-day workshop tailored to your business needs (in-person at your offices*, or online. 9.30am-4.30pm)
- A mix of training, audit, planning and practical working time
- Follow-up summary + priority recommendations
- Led by a senior strategist, not a junior trainer
* Travel outside of London is subject to an additional charge.
Classic
A focused workshop day.
1 Day In-Person Workshop
Priority Action List
Session Slides
Booster
Continue the working time.
Classic PLUS
X2 2-hour 1-2-1 follow up (virtual) workshop calls
Meet your expert
Kate Barrett.
Kate is the founder of eFocus Marketing and author of the bestselling book, "E-Telligence: Email Marketing Isn't Dead, The Way You're Using It Is".
Kate delivers honest, actionable advice rooted in what works.
Meet Kate Barrett ↗Speak to Kate to plan your session
What would help
your team move forward?
If list growth and lead conversion are top priorities, this session is built for you.
Prefer to talk? Schedule a free call ↗Want to focus on retention instead?
Reignite engagement.
Build long-term value.
We also offer 1-day sessions to help reignite engagement, reduce churn and drive long-term value.
