+44(0)1689 258 210 | enquiries@e-focusmarketing.com
+44(0)1689 258 210 | enquiries@e-focusmarketing.com
You can’t answer that from looking at opens and revenue metrics alone.
Drift and Momentum work side-by-side
Customer Drift™ diagnoses where a relationship is weakening across Attention, Behaviour, Relevance and Value.
Customer Momentum™ supplies the five drivers, Trust, Value, Effort, Relevance and Progress, used to deliberately strengthen it.
Used together they answer the only question that matters: not “what campaign should we send,” but “what’s the next best decision for this Segment, and what’s the evidence for it?”
In this guide you’ll find the formulas that can tell you if a customer is quietly drifting and how you can assess momentum; all the core dimensions and drivers across the two frameworks, with the actual formula behind each one and one move to run this week.