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A high complaint rate is a sign that something is not hitting the mark with your mailings.
Complaints are also one of the main elements ISPs will look at when determining your deliverability and Inbox Placement. Unfortunately, it doesn’t take many junk/spam complaints for a sender to experience deliverability issues and become blocked by an ISP.
If your emails are not getting through to your subscribers, it doesn’t matter how compelling your content or offer is – they won’t see it.
This guide is for anyone who wants to ensure their complaint rates stay low or reducing an increasing complaint rates. The tips included will also assist in increasing subscriber engagement with your campaigns and email marketing ROI.