Reactivation & Re-permissioning Guide – Download

Thank you for registering! By registering, you will receive 2-4 emails a month keeping you up to date with the latest eFocus Marketing news, offers, email marketing tips and tricks, free downloads, latest blog posts, videos and much more to help you create an email marketing programme that WORKS for you. Click here to download […]

Email Marketing Split Test Kit – Download

Thank you for registering! By registering, you will receive 2-4 emails a month keeping you up to date with the latest eFocus Marketing news, offers, email marketing tips and tricks, free downloads, latest blog posts, videos and much more to help you create an email marketing programme that WORKS for you. Click here to download […]

Attribution Modelling – Download

Thank you for registering! By registering, you will receive 2-4 emails a month keeping you up to date with the latest eFocus Marketing news, offers, email marketing tips and tricks, free downloads, latest blog posts, videos and much more to help you create an email marketing programme that WORKS for you. Click here to download […]

How to Conduct a Data Audit – Download

Thank you for registering! By registering, you will receive 2-4 emails a month keeping you up to date with the latest eFocus Marketing news, offers, email marketing tips and tricks, free downloads, latest blog posts, videos and much more to help you create an email marketing programme that WORKS for you. Click here to download […]

Your Essential Guide to Conversion Rate Optimisation (CRO) – Download

Thank you for registering! By registering, you will receive 2-4 emails a month keeping you up to date with the latest eFocus Marketing news, offers, email marketing tips and tricks, free downloads, latest blog posts, videos and much more to help you create an email marketing programme that WORKS for you. Click here to download […]

The State of Email Sign-Ups – Download

Thank you for registering! By registering, you will receive 2-4 emails a month keeping you up to date with the latest eFocus Marketing news, offers, email marketing tips and tricks, free downloads, latest blog posts, videos and much more to help you create an email marketing programme that WORKS for you. Click here to download […]

Your Essential Guide to Conversion Rate Optimisation (CRO)

Optimise your website to increase conversions There is no such thing as a perfect website – there is always the opportunity to test, learn and improve Conversion Rate Optimisation is the process of finding out what works and what doesn’t in a specific area – for example on your PPC ads, landing pages, and for […]

The State of Email Sign-Ups

UK vs USA To better understand and analyse best practices that can be applied to email marketers across industries, we examined the email sign-up process of 100 retailers, 50 US and 50 UK in these increasingly digitised markets. By opting in to these top-of-funnel forms and examining their opt-in processes, we aimed to gain a […]

How to Conduct a Data Audit

Understand your data, understand your subscribers – send better email! Without good quality and plentiful data, you will struggle to create a strategy and one that will connect properly with subscribers to maximise your results. Download our cheat sheet and discover: The two steps to conduct your subscriber data audit Key questions to ask during […]

Attribution Modelling

Understand where to spend your marketing budget Attribution Modelling is an important topic and something that so many businesses struggle with, and of course lots of different ways to approach it. So, for anyone who’s not sure, attribution modelling is the way in which you calculate which marketing touchpoint and channel has contributed to a […]