Email Marketing Split Test Kit
Discover how to implement strategic email marketing tests that you can learn from Testing is an important strategy in your armoury to ensure your campaigns generate the results you need and desire. Implementing a well documented and ongoing testing strategy into your business can provide both quick wins and big wins! Subscribe now and not […]
Reactivation & Re-permissioning Guide
Win back inactive customers and email subscribers Studies have shown that as many as 75% of the subscribers on a typical email file will not have opened or clicked within the past 6 months, which can negatively impact response and deliverability rates. Email marketing reactivation strategies help to clean up companies’ customer databases, reduce wasted […]
QA Checklist
21 pre-send checks to ensure your campaigns are mistake free All emails should go through a Quality Assurance (QA) process before being broadcast; a crucial step that must not be left out of your email production process to ensure sends are mistake free. Use this QA checklist as a foundation on which to build your […]
Automated Campaigns Checklist
My formula for creating automated email campaigns that get results An easy to follow checklist to follow when planning your automated emails The ratio of sales content to value you should be providing in your email content Love this? Here are some others you might like…
28 Ways to Build Your Email List
Ideas for product & service based businesses Drive targeted, relevant sign ups to your list Give back and add value to your subscribers Access to our monthly newsletter packed full of email marketing tips, tricks, news and special offers from eFocus Marketing Love this? Here are some others you might like…
Creating a High Converting Welcome Email Series
Quick reference guide How an automated welcome series provides an incredible opportunity to build and nurture the relationship, develop brand loyalty, and prompt sales. The key elements needed to implement an engaging welcome email series that starts a mutually rewarding customer relationship properly in the right way. How to build interest and engage new subscribers […]
9 Top Tips to Reduce Your Email Marketing Complaint Rate
A high complaint rate is a sign that something is not hitting the mark with your mailings. Complaints are also one of the main elements ISPs will look at when determining your deliverability and Inbox Placement. Unfortunately, it doesn’t take many junk/spam complaints for a sender to experience deliverability issues and become blocked by an […]
E-telligence Quick Reference Guide
Email marketing isn’t dead the way you’re using it is The #1 way you can take control of your email marketing campaigns and start making a difference to your results IMMEDIATELY The 3 key areas to focus in on to increase the opens, clicks and conversions on the campaigns you’re sending The #1 strategy GUARANTEED […]