Ep1 - Strategic Insights for 2024: Navigating Email Marketing Trends and Beyond

Ep1 – Strategic Insights for 2024: Navigating Email Marketing Trends and Beyond

In the first episode of "Email and Beyond," hosts Kate Barrett and Richard Wall delve into key strategies for marketers in 2024.

In this episode of “Email and Beyond,” hosts Kate Barrett and Richard Wall delve into key strategies for marketers in 2024.

Listen/watch and discover their thoughts on…

Strategic Planning for 2024: Explore the hosts’ insights on the importance of strategic planning in the ever-evolving landscape of email marketing and beyond.
Focusing on Audience Understanding: Learn how understanding your audience on a deeper level is crucial, including insights into personalisation, ethical data usage, and the human aspect behind the data.
Metrics Beyond Traditional Measures: Discover the hosts’ perspective on moving beyond conventional metrics like open rates and clicks, emphasising the need for tailored metrics that align with specific goals, whether in acquisition or retention.

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Ready to skyrocket your results?

If you want help to create a customer-centric, personalised, intelligent email marketing programme, get in touch with eFocus Marketing and discover how we can help you skyrocket your results.

Episode 12: Skip Fidura

Attribution modelling – understand where to spend your marketing budget

Discover →

Ep5 – Unlocking E-commerce Success: Top 3 Automations Every Business Needs

In the fifth episode of “Email and Beyond,” hosts Kate Barrett and Richard Wall delve into how you can unlock e-commerce email marketing success with 3 automated campaigns every business needs

Discover →

Episode 16: Kate Barrett

Understand your data, understand your subscribers – send better email!

Discover →

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Email & Beyond