Ep8 – Decoding Customer Signals: The Power of RFM Marketing Mastery
In the eigth episode of the “Email and Beyond,” hosts Kate Barrett and Richard Wall delve into how you can decode your customer signals through RFM marketing mastery
+44(0)1689 258 210 | enquiries@e-focusmarketing.com
Join Kate Barrett, founder and CEO of eFocus Marketing, and Richard Wall, marketing campaign manager for Spotler UK, in a candid therapy session as they explore the email marketing frustrations and pet peeves that need to be banished to Room 101.
In this episode, they dissect common practices that drive marketers crazy, sharing insights and anecdotes.
From the mindless “just send another email” approach to the cringe-worthy use of terms like “newsletters” and “eblasts,” they unravel the intricacies of effective email strategies.
Tune in for a therapeutic discussion that promises laughs, insights, and a fresh perspective on email marketing.
If you want help to create a customer-centric, personalised, intelligent email marketing programme, get in touch with eFocus Marketing and discover how we can help you skyrocket your results.
In the eigth episode of the “Email and Beyond,” hosts Kate Barrett and Richard Wall delve into how you can decode your customer signals through RFM marketing mastery
Code Breaker! Overcome coding issues and create render-perfect emails
with Gyula Németh
Changing the email marketing status quo – how to win friends and influence people with your email marketing.
with Mark Ash
Sign up to our ’email marketing spotlight’ & stay up-to-date with the latest tips, tricks, offers & free resources from eFocus Marketing, sent straight to your inbox each month.
You can unsubscribe at any time.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Cookie | Duration | Description |
---|---|---|
cookielawinfo-checbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.