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Email Marketing Online Course

Email Marketing Training Online Course

Supercharge Your Email Marketing!

Do you feel the gaps in your email marketing knowledge are blocking your progress in improving your email marketing? Do you feel that your marketing team may not be reaching its potential due to a lack of training in specific areas?
If you’re looking to learn flexibly, this email marketing online training course delivered by email marketing expert Kate Barrett could be just what you need to turn things around.

This email marketing online course is for you if:

This email marketing online course is for you if:

You’re a corporate marketing professional who would like to see greater results from email marketing campaigns.

You value email marketing and know you can achieve enhanced campaign results with some training.

You understand the basics of email marketing but wish to fill your knowledge gaps about email marketing.

You’re looking for email marketing courses online so you can study flexibly, from anywhere with an internet connection.

This email marketing online course is for you if:

  • You’re a corporate marketing professional who would like to see greater results from email marketing campaigns.
  • You understand the basics of email marketing but wish to fill your knowledge gaps about email marketing.
  • You value email marketing and know you can achieve enhanced campaign results with some training.
  • You’re looking for email marketing courses online so you can study flexibly, from anywhere with an internet connection.
The email marketing course includes:
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Email marketing classes online via video, presented by Kate Barrett, email marketing expert.
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Course downloads: including cheat sheets, checklists, guides and further reading/podcasts to enhance your learning.
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Optional half-day 1-1 online training session with Kate Barrett.

What is the format of the course?

Build your knowledge step by step following the 6 course video modules.

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Access the course downloads, further reading and podcasts as and when you need to.

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Each video moves you one step closer to more successful email marketing.

Flexible learning; complete the course at your own pace with 24-hour online worldwide access.

Module 1 – Set your email marketing objectives

The foundation of a good marketing strategy is knowing where you want to go and why.

We’ll start off by laying this groundwork and exploring the link between different levels of objectives within your business and how these should inform the direction of your email marketing strategy to maximise your impact within the business.

In this module you’ll learn:

  • Why it’s so important to understand what you want to achieve in order to inform your future strategy plans
    Your objective hierarchy
  • How to create SMART objectives
  • Setting campaign-level objectives

Module 2 – The Importance of Data

Data Knowledge is Power

As marketers, is imperative we have full control of our data – and that starts with knowing what you have where, why and how, as well as what’s missing.

We’ll start our training by getting really clear on what data you might have access to and how it impacts everything you will want to do going forward.

Then, I’ll show you how to conduct a data audit and update/collect new data to get a really clear view of what’s going on in your business and truly take control!

In this module you’ll learn:

  • How to gather the RIGHT data in your business and why this is so important
  • Your data pyramid – the different types of data available to you and how you can access this information
  • How to conduct a data audit to get a deeper understanding of what data you already have, what your missing, and how you can go about obtaining it

Module 3 – Segmentation & personalisation strategy

Speak directly to your customer with relevant information

In this module we’ll explore how you choose which data to use to create your segments, how you weigh up which segments are worth investing in for the maximum return, how you prioritise implementation and match the right content, to the right segment.

We’ll also look at the role Artificial Intelligence (AI) has to play here in streamlining your process.

In this module you’ll learn how to:

  • Create segments to maximise ROI
  • Conduct a segmentation SWOT analysis
  • Understand the role artificial intelligence has in streamlining your processes
  • Personalise your content
  • Use artificial intelligence to connect with subscribers on a deeper level

Module 4 – Understand the customer journey

Put the customer at the heart of everything that you do in all ways, always

In this module we’ll explore the key stages of the customer journey, the data you need to identify people at each stage, examples of campaigns you could implement and what each stage means for the content you need to create; both for your manual campaigns and automations.

We’ll also discuss some of the key considerations when it comes to planning email automations for your business around the customer lifecycle.

In this module you’ll learn how to:

  • Map the 5 key stages of your customer journey
  • Use data to identify customers at each stage
  • Understand the different types of messaging you can use at each stage
  • Understand the key considerations in implementing automated campaigns

Module 5 – Design your emails for engagement

How you make your content engaging and accessible to all.

In this module you’ll learn how to:

  • Make your content engaging and accessible to all
  • Optimise your email open rate, including subject lines
  • The anatomy of an engaging email
  • Implement interactivity in your emails
  • Create more engaging email copy
  • Craft a more compelling call to action
  • Making your emails accessible for all

Module 6 – Testing for success!

Optimising your pre-send QA Process and Conducting successful A/B Split Testing on Your Live Sends

In the final section of our course, we’re going to look at how you optimise your pre-send QA testing process to ensure your emails are mistake-free – for individuals and larger teams.

You’ll also learn how to prioritise testing ideas and make sure that your A/B split tests on your live sends actually get results you can use on an ongoing basis to improve your campaign performance – not just in email, but across the marketing mix.

In this module you’ll learn how to:

  • Optimise your pre-send Quality Assurance (QA) process
  • Conduct A/B split tests and multivariate testing
  • Create successful and meaningful tests
  • Use a campaign planning template to track testing
  • Our 5 Steps to SUCCESSFUL & MEANINGFUL Tests

Your Bonus Modules!

 

You’ll also get access to 3 bonus modules plus a range of additional downloads for many of the modules.

 

BONUS MODULE 1: Growing Your Email List

  • The anatomy of a good email sign up form
  • Website sign up form placement opportunities to maximise conversion
  • Email marketing and the omnichannel strategy
  • How to identify which marketing channels to use to drive email marketing sign-ups

 

BONUS MODULE 2: Getting Your Emails to the Inbox

  • The difference between deliverability and Inbox Placement
  • Key elements of your sender reputation
  • How to identify deliverability problems
  • What to do when problems occur

 

BONUS MODULE 3: Choosing the Right Platform to Support Your Email Marketing Strategy

  • The marketing platform landscape
  • Review your current situation and determine your platform requirements
  • Research the market and put out an RFP
  • Test your platform shortlist
  • Make your decision and start the migration process

Access To The
Full Course Content

£149*

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Access to the whole course content (delivered online – 6 modules)

Access To The Full Course Content
& VIP 1-2-1 Workshop

£699*

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Access to the whole course content (delivered online – 6 modules)

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PLUS a half day 1-2-1 workshop session with Kate Barrett (online)

This training would usually be charged at over £1000 for a 1-Day Course Ticket!

* Price excl. VAT. VAT will be added on checkout (20%)

About Your Tutor

Kate Barrett

Kate Barrett

Founder, eFocus Marketing

  • Email marketing expert with a proven track record and over 14 years’ experience in email marketing
  • Institute of Direct Marketing and Chartered Institute of Marketing tutor
  • Email marketing speaker at worldwide events
  • Author of the bestselling book “E-telligence. Email marketing isn’t dead, the way you are using it is”
  • Blue-chip clients include Nissan, Adidas, QVC, Marks & Spencer, TUI, Argos and more
  • Direct Marketing Association Council Member (2014-2017) (2019-2021)

FAQs

How does payment work?

The full price of the online course is £149 plus VAT. The full price of the online course plus a half-day online training course with Kate Barrett is £699 plus VAT.  Payment for the course is made via Paypal in full upfront. Once the payment has been received you can start the course straight away.

 

How long will it take to complete the course?

There are approximately 5.5 hours of video tutorials to watch, plus various downloads, further reading and podcasts beyond the tutorials. The course has been designed so you can go at your own pace and access the course material that is most useful to you first. There is no set amount of time to complete the course in, it will depend on how quickly you work through each module and how much of the further information you access. Once payment has been received you can access the course straight away.

 

What language is the course in?

The course is in English.

 

Who is the course for?

This course is for marketing professionals worldwide who already know the basics of email marketing. It is ideal for professionals looking to update their knowledge and improve their email marketing campaign results.

 

How will the course be delivered online?

This online email writing course is pre-recorded and accessed on the e-focusmarketing.com website.

 

How can I access the course?

 This online course for email writing is available worldwide and can be accessed via your laptop, PC, tablet or mobile device via an online platform 24 hours a day.

 

Tell me more about the 1-1 session with Kate Barrett

Your 1-to-1 half-day training session can be booked at any point after you have paid for the course. Some people prefer to schedule this at the beginning of the course, others at the end. It is your choice and will depend on your business needs. Your session will be via video call and bespoke to you.