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Do you feel the gaps in your email marketing knowledge are blocking your progress in improving your email marketing? Do you feel that your marketing team may not be reaching its potential due to a lack of training in specific areas?
If you’re looking to learn flexibly, this email marketing online training course delivered by email marketing expert Kate Barrett could be just what you need to turn things around.
What is included?
Our email marketing training is based 100% on your requirements, but here are some examples of topics we regularly cover:
The foundation of a good marketing strategy is knowing where you want to go and why.
We’ll start off by laying this groundwork and exploring the link between different levels of objectives within your business and how these should inform the direction of your email marketing strategy to maximise your impact within the business.
Data Knowledge is Power
As marketers, is imperative we have full control of our data – and that starts with knowing what you have where, why and how, as well as what’s missing.
We’ll start our training by getting really clear on what data you might have access to and how it impacts everything you will want to do going forward.
Then, I’ll show you how to conduct a data audit and update/collect new data to get a really clear view of what’s going on in your business and truly take control!
Speak directly to your customer with relevant information
In this module we’ll explore how you choose which data to use to create your segments, how you weigh up which segments are worth investing in for the maximum return, how you prioritise implementation and match the right content, to the right segment.
We’ll also look at the role Artificial Intelligence (AI) has to play here in streamlining your process.
Put the customer at the heart of everything that you do in all ways, always
In this module we’ll explore the key stages of the customer journey, the data you need to identify people at each stage, examples of campaigns you could implement and what each stage means for the content you need to create; both for your manual campaigns and automations.
We’ll also discuss some of the key considerations when it comes to planning email automations for your business around the customer lifecycle.
How you make your content engaging and accessible to all
Optimising your pre-send QA Process and Conducting successful A/B Split Testing on Your Live Sends
In the final section of our course, we’re going to look at how you optimise your pre-send QA testing process to ensure your emails are mistake-free – for individuals and larger teams.
You’ll also learn how to prioritise testing ideas and make sure that your A/B split tests on your live sends actually get results you can use on an ongoing basis to improve your campaign performance – not just in email, but across the marketing mix.
You’ll also get access to 3 bonus modules plus a range of additional downloads for many of the modules.
Kate Barrett is the founder of eFocus Marketing, providing specialist email marketing consultancy, management, and training services to companies around the world.
With a proven track record and over 14 years’ experience (increasing results from opens and clicks, to sales), Kate’s expertise and passion has helped a large range of companies develop comprehensive strategies, to target subscribers with the right message, sent to the right person, at the right time, implement, manage and optimise those campaigns, as well as solve complex email marketing issues including deliverability challenges.