Nonprofit.Courses helps you access thousands of online nonprofit training courses, assisting your staff, board members, and volunteers thrive in their roles.
The transformation of our welcome series didn't just lead to significant improvements in open and click rates among new subscribers; it also garnered positive feedback from our loyal community members. They've taken notice of the enhancements in our email designs and have expressed their appreciation for the changes.
eFocus Marketing's expertise in revitalising our welcome series played a crucial role in increasing our visibility for events, courses, and educational materials. They also provided valuable guidance to newcomers to our brand, ensuring a seamless onboarding experience.
Moreover, the introduction of an engaging welcome series enabled us to effectively showcase our new product offerings.
Nonprofit.Courses offers a variety of education and training opportunities supporting the non profit industry.
Like any small business, Nonprofit Courses faced the challenge of working with a limited email marketing resource while aiming to achieve their brand enhancement and subscriber growth goals.
Key challenges included:
eFocus Marketing worked with Nonprofit.Courses on a retainer basis over the course of a year, devising strategies that optimised results while staying within the defined budgets.
Part of this work was to plan and optimise their welcome email series.
eFocus Marketing created a comprehensive email workflow plan, clearly outlining key details such as email timing, content outline and considerations.
Once Nonprofit Courses had then created the content, eFocus Marketing optimised this and built the email series into the optimised templates within ActiveCampaign.
Ongoing monitoring, testing, and optimisation remained a priority, ensuring that improvements were consistently made throughout our engagement.
Nonprofit.Courses achieved substantial and measurable results over the first 6 months after implementation, showcasing the impact of our collaborative efforts.
The successful launch of a new welcome series resulted in a more robust connection with new subscribers.
With an uplift in engagement, this translated to improved retention rates and a stronger sense of community.
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