by Kate Barrett | Mar 16, 2022 | Beginner, Best Practice, Planning, Small Business
Have you ever felt: Frustrated, staring at a blank piece of paper (or Word doc!) trying to come up with content ideas for your next newsletter Challenged to send emails out on a regular basis Overwhelmed, you’re wearing all the hats in your business and struggle for...
by Kate Barrett | Feb 27, 2022 | Beginner, Best Practice, Planning, Segmentation, Small Business, Testing
Are you sending out newsletters to your subscribers but not seeing the results you’d like? Your opens and clicks are low and conversions are virtually non-existent? You may have heard the phrase ‘the money is in the list’, and it’s true! But only if you build your...
by Kate Barrett | Jan 31, 2022 | Advanced, Beginner
As an email marketer, you know that the field is always evolving. From Apple’s move to block opens to the loss of cookies to new innovations, it’s important to stay on top of the trends, changes, and best practices in the industry. Keeping up to date with email...
by Kate Barrett | Jan 21, 2021 | Advanced, Automated Campaigns, Beginner, Best Practice, Email marketing consultancy, Planning
Well, what a year 2020 was! The world changed. The UK worked from home (where possible), and the way people shopped changed; potentially forever. For businesses, this was a year to pivot and adapt their offering on the fly and some managed this process fantastically;...
by Kate Barrett | Dec 1, 2018 | Advanced, Beginner, Christmas, Shine a Light Media News
Merry Christmas 2018 from eFocus Marketing Join in with the eFocus Marketing advent calendar and get exactly what you wished for this Christmas: a great start to your email marketing in 2019 (and some great swag!) Behind each door you’ll find a new email marketing...
by Kate Barrett | Feb 24, 2016 | Beginner, Best Practice, Email marketing consultancy
What’s the difference, which should you use and when should you use it? When it comes to email marketing, having quality data is one of the main factors that will influence the results and Return on Investment (ROI) you see from your efforts. And good data starts with...