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As at late September 2026. This is a moving picture and I’ll update this page as it moves. The useful thing about designing email for
In 2026, Gmail AI is reshaping email marketers strategies by interpreting and prioritising messages before subscribers ever open them. This means new AI-driven inbox demands clearer content structure, stronger engagement signals and a strategy built for relevance, not just delivery. Learn how to adapt your campaigns and thrive in the era of Gmail’s generative intelligence.
Metrics serve as our navigational instruments, and for many this focus lands on open rate as a key metric, guiding strategies and indicating recipient engagement.
A well-executed email marketing campaign relies on more than just catchy subject lines and compelling content. It demands strategic planning, coordination, and precision. In this
We are thrilled to announce an exciting new chapter in the world of email marketing, as eFocus Marketing and Spotler UK join forces in a
Join us for the first of three videos, wrapping up our series on data in a cookieless future. In Summer 2023, Footprint Digital and eFocus
Webinar Recording Now Available! Missed our live webinar on Jan 30 2024 with Dotdigital? No worries! The webinar recording is now available for you to
Email marketing remains a steadfast pillar of success for ecommerce brands. Crafting email marketing objectives that align with the changing trends and preferences of the
InboxExpo 2023. Kate Barrett’s Keynote Presentation: Summary I was recently honoured to give the closing keynote at InboxExpo 2023 hosted in Valencia, Spain (February 2023) to
The holiday season is the most important time of year for retailers, with a large portion of sales being done at this time. MasterCard (MasterCard
Free Peak Readiness Assessment
Answer 22 questions to get your readiness score, your sharpest gap with three actions to take this week, and a to-do list for before, during and after the peak.
Start my free assessmentFree. A few minutes. Black Friday is on 27 November 2026, so the sooner you know, the more you can fix.