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As at late September 2026. This is a moving picture and I’ll update this page as it moves. The useful thing about designing email for
The 5-Step CRM audit I’d do before planning another campaign Paid partnership post with Omnisend Quick answer: Is your CRM ready for Black Friday? Review
You increase customer lifetime value by understanding why a customer comes back for a second and third purchase, then removing whatever is quietly stopping that
Customers stop buying when the relationship stops earning its keep, not when a competitor cuts their price by ten percent.
Price is often the excuse a customer reaches for once trust, relevance or attention has already quietly drained away, and by the time someone actually lapses, the decision was usually made weeks or months earlier.
Email performance drops for one of three reasons: 1. your list has gone stale 2. your content has stopped being relevant to segments who used
Most Customer Lifetime Value calculators only tell you half the story. This one shows you both: what a customer generates in revenue, and what they actually generate in profit once margin is factored in, so you know what you can genuinely afford to spend acquiring and keeping them.
In 2026, Gmail AI is reshaping email marketers strategies by interpreting and prioritising messages before subscribers ever open them. This means new AI-driven inbox demands clearer content structure, stronger engagement signals and a strategy built for relevance, not just delivery. Learn how to adapt your campaigns and thrive in the era of Gmail’s generative intelligence.
A well-executed email marketing campaign relies on more than just catchy subject lines and compelling content. It demands strategic planning, coordination, and precision. In this
In email marketing, personalisation isn’t just a buzzword, it’s the now at the core of engaging, converting, and retaining customers. 71% of consumers say personalised
In the dynamic world of ecommerce, understanding the customer journey is alike to having a GPS to success based on what your customers are likely
Free Peak Readiness Assessment
Answer 22 questions to get your readiness score, your sharpest gap with three actions to take this week, and a to-do list for before, during and after the peak.
Start my free assessmentFree. A few minutes. Black Friday is on 27 November 2026, so the sooner you know, the more you can fix.