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Adapt your Black Friday email automation to customers’ shopping intent, buying windows and post-purchase needs, with practical lessons from a 10% revenue uplift.
The 5-Step CRM audit I’d do before planning another campaign Paid partnership post with Omnisend Quick answer: Is your CRM ready for Black Friday? Review
You increase customer lifetime value by understanding why a customer comes back for a second and third purchase, then removing whatever is quietly stopping that
Customers stop buying when the relationship stops earning its keep, not when a competitor cuts their price by ten percent.
Price is often the excuse a customer reaches for once trust, relevance or attention has already quietly drained away, and by the time someone actually lapses, the decision was usually made weeks or months earlier.
Email performance drops for one of three reasons: 1. your list has gone stale 2. your content has stopped being relevant to segments who used
Most Customer Lifetime Value calculators only tell you half the story. This one shows you both: what a customer generates in revenue, and what they actually generate in profit once margin is factored in, so you know what you can genuinely afford to spend acquiring and keeping them.
Email marketing remains a steadfast pillar of success for ecommerce brands. Crafting email marketing objectives that align with the changing trends and preferences of the
Building a solid email subscriber base is the cornerstone of effective email marketing. For marketing managers and directors of ecommerce brands, the journey to increasing
In the changing landscape of email marketing, building a strong subscriber base is paramount. Strategic placement of email sign-up forms on your website can be
Creating a loyal customer base is the cornerstone of ecommerce success. The journey doesn’t end with a purchase; it’s just the beginning of a relationship
Free Peak Readiness Assessment
Answer 22 questions to get your readiness score, your sharpest gap with three actions to take this week, and a to-do list for before, during and after the peak.
Start my free assessmentFree. A few minutes. Black Friday is on 27 November 2026, so the sooner you know, the more you can fix.