Social and CRM Growth Guide
Your social media isn’t just generating engagement. It’s generating customer intelligence. Every comment, share, reaction and conversation tells you something about your customers. The real opportunity isn’t simply increasing followers. It’s using those insights to build stronger customer relationships through your CRM. What you’ll learn Inside you’ll discover how to: Turn social engagement into customer […]
Website and CRM Growth Guide
Your website already knows more about your customers than you think. Is your CRM making use of it? Every website visit generates valuable customer insight. The question is whether your CRM is learning from it. This practical guide will help you identify how to connect website behaviour with customer journeys, personalisation and lifecycle marketing to […]
PPC and CRM Growth Guide
PPC is only half the story. Discover the hidden CRM opportunities that help every click generate more revenue. If you’re investing in PPC but treating customer acquisition and CRM as separate disciplines, you’re almost certainly leaving revenue on the table. This practical guide helps you identify where PPC and CRM should work together to improve […]
Fixing The Retention Gap – Guide
What UK D2C brands are getting wrong(and how to win in 2026) Retention is broken. Here’s how to fix it. Too many D2C brands are bleeding budget chasing new customers – while ignoring the goldmine sitting in their existing email database. This guide reveals what most brands are still getting wrong about retention in 2026, […]
The State of Email Sign-Ups
UK vs USA To better understand and analyse best practices that can be applied to email marketers across industries, we examined the email sign-up process of 100 retailers, 50 US and 50 UK in these increasingly digitised markets. By opting in to these top-of-funnel forms and examining their opt-in processes, we aimed to gain a […]
QA Checklist
21 pre-send checks to ensure your campaigns are mistake free All emails should go through a Quality Assurance (QA) process before being broadcast; a crucial step that must not be left out of your email production process to ensure sends are mistake free. Use this QA checklist as a foundation on which to build your […]
Automated Campaigns Checklist
My formula for creating automated email campaigns that get results An easy to follow checklist to follow when planning your automated emails The ratio of sales content to value you should be providing in your email content Love this? Here are some others you might like…
28 Ways to Build Your Email List
Ideas for product & service based businesses Drive targeted, relevant sign ups to your list Give back and add value to your subscribers Access to our monthly newsletter packed full of email marketing tips, tricks, news and special offers from eFocus Marketing Love this? Here are some others you might like…
9 Top Tips to Reduce Your Email Marketing Complaint Rate
A high complaint rate is a sign that something is not hitting the mark with your mailings. Complaints are also one of the main elements ISPs will look at when determining your deliverability and Inbox Placement. Unfortunately, it doesn’t take many junk/spam complaints for a sender to experience deliverability issues and become blocked by an […]