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Metrics serve as our navigational instruments, and for many this focus lands on open rate as a key metric, guiding strategies and indicating recipient engagement.
In email marketing, personalisation isn’t just a buzzword – it’s the now at the core of engaging, converting, and retaining customers. 71% of consumers say
In the ever-evolving landscape of email marketing, building a strong subscriber base is paramount. Strategic placement of email sign-up forms on your website can be
‘Tis the season to elevate your marketing game! The holiday season is not just about December anymore. As a savvy marketer, you know the power
The holiday season is the most important time of year for retailers, with a large portion of sales being done at this time. MasterCard (MasterCard
Crafting compelling campaigns, nurturing customer loyalty, the enhancement of the shopping experience, and the relentless pursuit of optimisation can collectively drive sales, captivate your audience
Are you sending out newsletters to your subscribers but not seeing the results you’d like? Your opens and clicks are low and conversions are virtually
If you’re looking to be more relevant in your email marketing, drive better engagement, and provide a better customer experience for your subscribers, you’re not
This post originally appeared on the DMA website here > The DMA’s (Direct Marketing Association) Email Council consists of brands, agencies and ESP’s that meet
When it comes to increasing your email marketing results, testing is the king! (Check out my blog post here all about testing and my 5
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