Your Essential Guide to Conversion Rate Optimisation (CRO)

Optimise your website to increase conversions There is no such thing as a perfect website – there is always the opportunity to test, learn and improve Conversion Rate Optimisation is the process of finding out what works and what doesn’t in a specific area – for example on your PPC ads, landing pages, and for […]

The State of Email Sign-Ups

UK vs USA To better understand and analyse best practices that can be applied to email marketers across industries, we examined the email sign-up process of 100 retailers, 50 US and 50 UK in these increasingly digitised markets. By opting in to these top-of-funnel forms and examining their opt-in processes, we aimed to gain a […]

How to Conduct a Data Audit

Understand your data, understand your subscribers – send better email! There is no such thing as a perfect website – there is always the opportunity to test, learn and improve Conversion Rate Optimisation is the process of finding out what works and what doesn’t in a specific area – for example on your PPC ads, […]

Attribution Modelling

Understand where to spend your marketing budget Attribution Modelling is an important topic and something that so many businesses struggle with, and of course lots of different ways to approach it. So, for anyone who’s not sure, attribution modelling is the way in which you calculate which marketing touchpoint and channel has contributed to a […]

Reactivation & Re-permissioning Guide

Win back inactive customers and email subscribers Studies have shown that as many as 75% of the subscribers on a typical email file will not have opened or clicked within the past 6 months, which can negatively impact response and deliverability rates. Email marketing reactivation strategies help to clean up companies’ customer databases, reduce wasted […]