Fix Your Retention Gap – Customer Drift & Customer Momentum Formulas
Identify Your Retention Gap Which of your Segments is quietly drifting right now? You can’t answer that from looking at opens and revenue metrics alone. Drift and Momentum work side-by-side Customer Drift™ diagnoses where a relationship is weakening across Attention, Behaviour, Relevance and Value. Customer Momentum™ supplies the five drivers, Trust, Value, Effort, Relevance and […]
Social and CRM Growth Guide
Your social media isn’t just generating engagement. It’s generating customer intelligence. Every comment, share, reaction and conversation tells you something about your customers. The real opportunity isn’t simply increasing followers. It’s using those insights to build stronger customer relationships through your CRM. What you’ll learn Inside you’ll discover how to: Turn social engagement into customer […]
Website and CRM Growth Guide
Your website already knows more about your customers than you think. Is your CRM making use of it? Every website visit generates valuable customer insight. The question is whether your CRM is learning from it. This practical guide will help you identify how to connect website behaviour with customer journeys, personalisation and lifecycle marketing to […]
PPC and CRM Growth Guide
PPC is only half the story. Discover the hidden CRM opportunities that help every click generate more revenue. If you’re investing in PPC but treating customer acquisition and CRM as separate disciplines, you’re almost certainly leaving revenue on the table. This practical guide helps you identify where PPC and CRM should work together to improve […]
Abandoned Basket Series Checklist
Recover abandoned baskets and help, inspire and reassure your subscribers Basket abandonment accounts for trillions of $ in lost revenue for brands each year. Every year, ecommerce business lose out on trillions of £/$ when customer abandon their online shopping baskets, with billions available to be recovered. Using an automated email marketing abandoned cart campaign […]
Your Essential Guide to Conversion Rate Optimisation (CRO)
Optimise your website to increase conversions There is no such thing as a perfect website, there is always the opportunity to test, learn and improve Conversion Rate Optimisation is the process of finding out what works and what doesn’t in a specific area, for example on your PPC ads, landing pages, and for our purposes […]
The State of Email Sign-Ups
UK vs USA To better understand and analyse best practices that can be applied to email marketers across industries, we examined the email sign-up process of 100 retailers, 50 US and 50 UK in these increasingly digitised markets. By opting in to these top-of-funnel forms and examining their opt-in processes, we aimed to gain a […]
How to Conduct a Data Audit
Understand your data, understand your subscribers: send better email! Without good quality and plentiful data, you will struggle to create a strategy and one that will connect properly with subscribers to maximise your results. Download our cheat sheet and discover: The two steps to conduct your subscriber data audit Key questions to ask during the […]
Attribution Modelling
Understand where to spend your marketing budget Attribution Modelling is an important topic and something that so many businesses struggle with, and of course lots of different ways to approach it. So, for anyone who’s not sure, attribution modelling is the way in which you calculate which marketing touchpoint and channel has contributed to a […]
Reactivation & Re-permissioning Guide
Win back inactive customers and email subscribers Studies have shown that as many as 75% of the subscribers on a typical email file will not have opened or clicked within the past 6 months, which can negatively impact response and deliverability rates. Email marketing reactivation strategies help to clean up companies’ customer databases, reduce wasted […]