Join us for the first of three videos, wrapping up our series on data in a cookieless future.
In Summer 2023, Footprint Digital and eFocus Marketing got together to present a webinar on using multichannel data to make better marketing decisions.
Now, we are deep diving further into this topic to see how this data can be applied to three specific use cases.
Using data effectively in a cookieless future
Video 1
In this first video, we investigate browser behaviour data and how this can be used across channels to accelerate your message targeting and increase your results.
Using data effectively in a cookieless future
Video 2
In the second of our video series, the focus switches to your engaged email data.
Watch the video and listen in as Kate from eFocus Marketing and Kaya from Footprint Digital discuss data relating to who does (and doesn’t) engage with your emails, why email subscribers may become inactive, how to define your email engagement segments and using this segmentation across other channels.
Using data effectively in a cookieless future
Video 3
In the third and final part of this series, we’re moving on to RFM analysis; recency, frequency, and monetary value segments.
Kate from eFocus Marketing and Kaya from Footprint Digital explain what these are and then look at different strategies for each of these segments across multiple marketing channels, as well as summarise the whole three part series.
