by Leah | Mar 9, 2021 | Advanced, Best Practice, Email marketing consultancy, Inactive Subscribers
Did you know that email lists have a natural attrition rate of about 22.5% per year? As marketers, we know how much work went into building and growing your email list, so it can be hard to say goodbye to subscribers, whether they’ve simply changed their email address...
by Kirsten Queen | Jan 28, 2021 | Advanced, Best Practice, Segmentation
If you’re looking to be more relevant in your email marketing, drive better engagement, and provide a better customer experience for your subscribers, you’re not alone. While 99% of marketers say personalisation helps advance customer relationships, marketers struggle...
by Kate Barrett | Jan 21, 2021 | Advanced, Automated Campaigns, Beginner, Best Practice, Email marketing consultancy, Planning
Well, what a year 2020 was! The world changed. The UK worked from home (where possible), and the way people shopped changed; potentially forever. For businesses, this was a year to pivot and adapt their offering on the fly and some managed this process fantastically;...
by Kate Barrett | Jun 1, 2020 | Advanced, Automated Campaigns, Best Practice Email Examples, RFM Analysis, Segmentation
The term ‘transactional email’ is often used to refer to a few different types of automated campaigns; from password requests to system emails and the immediate post-purchase and delivery phase emails. For this blog, I want to focus on the latter. For me, this is a...
by Kate Barrett | May 20, 2020 | Advanced, Best Practice, Only Influencers Blog, Planning
This post first appeared on the Only Influencers website here > We are living in unprecedented times….. no scrap that…. That’s how every blog post or notification seems to start nowadays doesn’t it?! And actually, how unprecedented is the time we are living in?...
by Louise Crockett | May 29, 2019 | Advanced, Best Practice
(This post first appeared in the Only Influencers website here) The recent DMA 2019 Marketer Tracker Report reported that only 14% of consumers think that over half of the emails an organisation sends are relevant to them as individuals. But maybe more shockingly,...
