by Kate Barrett | Jun 1, 2020 | Advanced, Automated Campaigns, Best Practice Email Examples, RFM Analysis, Segmentation
The term ‘transactional email’ is often used to refer to a few different types of automated campaigns; from password requests to system emails and the immediate post-purchase and delivery phase emails. For this blog, I want to focus on the latter. For me, this is a...
by Kate Barrett | May 20, 2020 | Advanced, Best Practice, Only Influencers Blog, Planning
This post first appeared on the Only Influencers website here > We are living in unprecedented times….. no scrap that…. That’s how every blog post or notification seems to start nowadays doesn’t it?! And actually, how unprecedented is the time we are living in?...
by Louise Crockett | May 29, 2019 | Advanced, Best Practice
(This post first appeared in the Only Influencers website here) The recent DMA 2019 Marketer Tracker Report reported that only 14% of consumers think that over half of the emails an organisation sends are relevant to them as individuals. But maybe more shockingly,...
by Kate Barrett | May 15, 2019 | Advanced, Deliverability
Are you suffering from email marketing deliverability problems? Use our handy decision tree to start to get to the bottom of why the issue is happening and what you need to do next to solve the problem (Open the image and zoom in to see each...
by Kate Barrett | Dec 1, 2018 | Advanced, Beginner, Christmas, Shine a Light Media News
Merry Christmas 2018 from eFocus Marketing Join in with the eFocus Marketing advent calendar and get exactly what you wished for this Christmas: a great start to your email marketing in 2019 (and some great swag!) Behind each door you’ll find a new email marketing...
by Kate Barrett | Mar 16, 2016 | Advanced, Best Practice, DMA Email Marketing Blog Post
(This post first appeared in the DMA website here) “If you can’t measure it, you can’t improve it.” Kate Barrett, Shine a Light Media Email marketing has one of the highest Return on Investment (ROI) of all online marketing channels; Email has an average ROI of £38...
