by Louise Crockett | May 29, 2019 | Advanced, Best Practice
(This post first appeared in the Only Influencers website here) The recent DMA 2019 Marketer Tracker Report reported that only 14% of consumers think that over half of the emails an organisation sends are relevant to them as individuals. But maybe more shockingly,...
by Kate Barrett | May 15, 2019 | Advanced, Deliverability
Are you suffering from email marketing deliverability problems? Use our handy decision tree to start to get to the bottom of why the issue is happening and what you need to do next to solve the problem (Open the image and zoom in to see each...
by Kate Barrett | Dec 1, 2018 | Advanced, Beginner, Christmas, Shine a Light Media News
Merry Christmas 2018 from eFocus Marketing Join in with the eFocus Marketing advent calendar and get exactly what you wished for this Christmas: a great start to your email marketing in 2019 (and some great swag!) Behind each door you’ll find a new email marketing...
by Kate Barrett | Mar 16, 2016 | Advanced, Best Practice, DMA Email Marketing Blog Post
(This post first appeared in the DMA website here) “If you can’t measure it, you can’t improve it.” Kate Barrett, Shine a Light Media Email marketing has one of the highest Return on Investment (ROI) of all online marketing channels; Email has an average ROI of £38...
by Kate Barrett | Feb 5, 2016 | Advanced, Beginner, Video Quick Tip
“Marketers tend to focus too much on the message they want to put out, and not enough on the question of what people actually want you to give them.” In an age of social media, many people will tell you that plain old email marketing is out of fashion and out of date....
by Kate Barrett | Oct 27, 2015 | Advanced, Beginner, Best Practice, Testing
Getting your emails opened and read is the first step to making more sales of your products using email marketing. But with average open rates of 24.45% according to the Sign-up.to 2015 Email Marketing Benchmark Report (this does of course vary by industry as shown in...
