by Kate Barrett | Mar 16, 2016 | Advanced, Best Practice, DMA Email Marketing Blog Post
(This post first appeared in the DMA website here) “If you can’t measure it, you can’t improve it.” Kate Barrett, Shine a Light Media Email marketing has one of the highest Return on Investment (ROI) of all online marketing channels; Email has an average ROI of £38...
by Kate Barrett | Feb 5, 2016 | Advanced, Beginner, Video Quick Tip
“Marketers tend to focus too much on the message they want to put out, and not enough on the question of what people actually want you to give them.” In an age of social media, many people will tell you that plain old email marketing is out of fashion and out of date....
by Kate Barrett | Oct 27, 2015 | Advanced, Beginner, Best Practice, Small Business, Testing
Getting your emails opened and read is the first step to making more sales of your products using email marketing. But with average open rates of 24.45% according to the Sign-up.to 2015 Email Marketing Benchmark Report (this does of course vary by industry as shown in...
by Kate Barrett | Sep 23, 2015 | Advanced, Beginner, Best Practice Email Examples
In the run up to Christmas, the key date for all retailers is your last postage (shipping date). But what can you do after this date has passed to still generate sales for your business? Vouchers! So I’ve rounded up 3 examples of other retailers using this...
