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Well, what a year 2020 was! The world changed. The UK worked from home (where possible), and the way people shopped changed; potentially forever. For
The emails you send post-purchase are extremely important to lead the way you would like the customer relationship to go – do a good job here and you’ll be making the repeat purchase process that little bit easier.
We’ve seen global (or near global catastrophes) before, whether health related or war related, and as a society we have adapted, changed and moved with what’s happening. We have to! Adapt or die.
Truly, understanding what your email marketing subscribers want from you that will help, excite and engage them, starts with having the right data (in the right place in your business so that it can be used in the most productive way).
Are you suffering from email marketing deliverability problems? Use our handy decision tree to start to get to the bottom of why the issue
Pop-ups are the Marmite of the marketing world; you either love them or you hate them. But using a well-timed and designed pop-up can be
You, and probably nearly every other person on the planet, has done it: You find a site you like, or a particular item that you
(This post first appeared in the DMA website here) “If you can’t measure it, you can’t improve it.” Kate Barrett, Shine a Light Media Email
What’s the difference, which should you use and when should you use it? When it comes to email marketing, having quality data is one of
“Marketers tend to focus too much on the message they want to put out, and not enough on the question of what people actually want