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In email marketing, success is often determined by the ability to decipher what truly resonates with your audience. A/B split testing is a powerful tactic
Metrics serve as our navigational instruments, and for many this focus lands on open rate as a key metric, guiding strategies and indicating recipient engagement.
The race to capture your audience’s attention is relentless. Amid this competition, email marketing automation stands as a potent tool that can revolutionise your engagement
A well-executed email marketing campaign relies on more than just catchy subject lines and compelling content. It demands strategic planning, coordination, and precision. In this
Unlock Your Email Marketing Mastery with eFocus Marketing Email Marketing Masterclass Library Waitlist NOW OPEN! Are you looking for flexible and targeted ways to enhance yours/your
In the ever-evolving landscape of email marketing, personalisation has become the Holy Grail for boosting engagement and conversion rates. For eCommerce brands, harnessing the power
In email marketing, personalisation isn’t just a buzzword – it’s the now at the core of engaging, converting, and retaining customers. 71% of consumers say
We are thrilled to announce an exciting new chapter in the world of email marketing, as eFocus Marketing and Spotler UK join forces in a
Join us for the first of three videos, wrapping up our series on data in a cookieless future. In Summer 2023, Footprint Digital and eFocus
In the world of email marketing, relevance is the key to unlocking engagement and conversions. Enter zero-party data – a goldmine of insights provided willingly
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