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You increase customer lifetime value by understanding why a customer comes back for a second and third purchase, then removing whatever is quietly stopping that
Customers stop buying when the relationship stops earning its keep, not when a competitor cuts their price by ten percent.
Price is often the excuse a customer reaches for once trust, relevance or attention has already quietly drained away, and by the time someone actually lapses, the decision was usually made weeks or months earlier.
Email performance drops for one of three reasons: 1. your list has gone stale 2. your content has stopped being relevant to segments who used
Most Customer Lifetime Value calculators only tell you half the story. This one shows you both: what a customer generates in revenue, and what they actually generate in profit once margin is factored in, so you know what you can genuinely afford to spend acquiring and keeping them.
Building a robust email subscriber base is the cornerstone of effective email marketing. For marketing managers and directors of ecommerce brands, the journey to increasing
In the fast-paced world of ecommerce, successful email marketing is all about making meaningful connections with your customers. Enter Artificial Intelligence (AI), a game-changing tool
Introduction: Let’s start from the beginning…GDPR does not need to be complicated. I said it. It’s a blend of common sense and doing the right
InboxExpo 2023. Kate Barrett’s Keynote Presentation: Summary I was recently honoured to give the closing keynote at InboxExpo 2023 hosted in Valencia, Spain (February 2023) to
The buying landscape has changed. As more brands bolster their online presence and fight ever harder for customer share, marketers need to optimise, adapt and
As more pharmaceutical/life science brands move online and fight ever harder for customer share, marketers need to optimise, adapt and add to their email marketing