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Building a robust email subscriber base is the cornerstone of effective email marketing. For marketing managers and directors of ecommerce brands, the journey to increasing
In the fast-paced world of ecommerce, successful email marketing is all about making meaningful connections with your customers. Enter Artificial Intelligence (AI), a game-changing tool
Introduction: Let’s start from the beginning…GDPR does not need to be complicated. I said it. It’s a blend of common sense and doing the right
InboxExpo 2023. Kate Barrett’s Keynote Presentation: Summary I was recently honoured to give the closing keynote at InboxExpo 2023 hosted in Valencia, Spain (February 2023) to
The buying landscape has changed. As more brands bolster their online presence and fight ever harder for customer share, marketers need to optimise, adapt and
As more pharmaceutical/life science brands move online and fight ever harder for customer share, marketers need to optimise, adapt and add to their email marketing
Working with a specialist email marketing agency is a great way to add to your team without the recruitment overheads, gain expert knowledge quickly into
Are you sending out newsletters to your subscribers but not seeing the results you’d like? Your opens and clicks are low and conversions are virtually
As an email marketer, you know that the field is always evolving. From Apple’s move to block opens to the loss of cookies to new
If you’re looking to be more relevant in your email marketing, drive better engagement, and provide a better customer experience for your subscribers, you’re not
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