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Metrics serve as our navigational instruments, and for many this focus lands on open rate as a key metric, guiding strategies and indicating recipient engagement.
Want to increase your email marketing conversion rate but not sure where to start? Take our short quiz and discover your email marketing conversion strategy
Working with a specialist email marketing agency is a great way to add to your team without the recruitment overheads, gain expert knowledge quickly into
Are you sending out newsletters to your subscribers but not seeing the results you’d like? Your opens and clicks are low and conversions are virtually
As an email marketer, you know that the field is always evolving. From Apple’s move to block opens to the loss of cookies to new
Well, what a year 2020 was! The world changed. The UK worked from home (where possible), and the way people shopped changed; potentially forever. For
We’ve seen global (or near global catastrophes) before, whether health related or war related, and as a society we have adapted, changed and moved with what’s happening. We have to! Adapt or die.
Are you suffering from email marketing deliverability problems? Use our handy decision tree to start to get to the bottom of why the issue
Getting your emails opened and read is the first step to making more sales of your products using email marketing. But with average open rates
When it comes to increasing your email marketing results, testing is the king! (Check out my blog post here all about testing and my 5
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