Lastminute.com Video in Email

Lastminute.com Video in Email

New Trend: Video in Email What We Like Video played within an email is still in it’s early stages with minimal numbers of senders using the technique and instead preferring to link to a landing page that plays the video; due to very few ISPs supporting HTML 5....
Rush – Apology Email

Rush – Apology Email

If something has gone wrong with your main call-to-action, a download, or other elements of your email, in some cases it may be prudent to send an apology email. Sometimes this kind of messaging (when used appropriately) actually achieves higher open and click rates...