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Adapt your Black Friday email automation to customers’ shopping intent, buying windows and post-purchase needs, with practical lessons from a 10% revenue uplift.
The 5-Step CRM audit I’d do before planning another campaign Paid partnership post with Omnisend Quick answer: Is your CRM ready for Black Friday? Review
In the changing landscape of email marketing, personalisation has become the Holy Grail for boosting engagement and conversion rates. For eCommerce brands, harnessing the power
In email marketing, personalisation isn’t just a buzzword, it’s the now at the core of engaging, converting, and retaining customers. 71% of consumers say personalised
Join us for the first of three videos, wrapping up our series on data in a cookieless future. In Summer 2023, Footprint Digital and eFocus
In the world of email marketing, relevance is the key to unlocking engagement and conversions. Enter zero-party data, a goldmine of insights provided willingly by
Creating a loyal customer base is the cornerstone of ecommerce success. The journey doesn’t end with a purchase; it’s just the beginning of a relationship
In the dynamic realm of digital marketing, email remains an unparalleled tool for engaging and converting your audience. For marketing managers and directors of ecommerce
In the digital age, personalisation is a powerful tool that boosts engagement and conversion rates. However, the rise of privacy concerns has paved the way
The future of email marketing is here, and it’s more personalised than ever. Email marketing has long been a high performing staple of online business
Free Peak Readiness Assessment
Answer 22 questions to get your readiness score, your sharpest gap with three actions to take this week, and a to-do list for before, during and after the peak.
Start my free assessmentFree. A few minutes. Black Friday is on 27 November 2026, so the sooner you know, the more you can fix.