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In email marketing, success is often determined by the ability to decipher what truly resonates with your audience. A/B split testing is a powerful tactic
Metrics serve as our navigational instruments, and for many this focus lands on open rate as a key metric, guiding strategies and indicating recipient engagement.
A well-executed email marketing campaign relies on more than just catchy subject lines and compelling content. It demands strategic planning, coordination, and precision. In this
Unlock Your Email Marketing Mastery with eFocus Marketing Email Marketing Masterclass Library Waitlist NOW OPEN! Are you looking for flexible and targeted ways to enhance yours/your
We are thrilled to announce an exciting new chapter in the world of email marketing, as eFocus Marketing and Spotler UK join forces in a
Join us for the first of three videos, wrapping up our series on data in a cookieless future. In Summer 2023, Footprint Digital and eFocus
In the world of email marketing, relevance is the key to unlocking engagement and conversions. Enter zero-party data – a goldmine of insights provided willingly
Webinar Recording Now Available! Missed our live webinar on Jan 30 2024 with Dotdigital? No worries! The webinar recording is now available for you to
Elevate Your Strategies Every Fortnight – Welcome to a new era of marketing wisdom! We are thrilled to announce the launch of the eFocus Marketing
Striking the right balance between promotional, transactional, and conversational messaging is akin to finding the perfect recipe for a gourmet dish – it can lead
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