Episode 14: Email On Acid
Pre-preparing your emails for success: Optimising your QA process and email designs for engagement
with John Thies
+44(0)1689 258 210 | enquiries@e-focusmarketing.com
For our very first E-telligence Masterclass it is my absolute pleasure to be joined by Matthew Vernhout from 250OK
Matt’s email experience spans more than 17 years, during which he has faithfully advocated for the channel through refining email marketing and privacy best practices, influencing anti-spam legislation and compliance, and managing ISP expectations.
During the interview, Matt was kind enough to share some fantastic insights with us around one of my favourite subjects – deliverability!
Matt and I discuss:
250OK are an email intelligence platform providing additional services and analytics on top of those in your Email Service Provider (ESP) including Inbox Placement Rate monitoring, analytics, DMARC services, a signal network monitoring spam traps and a number of consulting services to help you understand potential pitfalls in your program or solve domain specific deliverability issues.
If you want help to create a customer-centric, personalised, intelligent email marketing programme, get in touch with eFocus Marketing and discover how we can help you skyrocket your results.
Pre-preparing your emails for success: Optimising your QA process and email designs for engagement
with John Thies
What do consumers actually want from your brands email marketing?
with Guy Hanson
In the third episode of the “Email and Beyond,” host Richard Wall delves into Tech Show London’s success in increasing registrations through email marketing by 77%
Sign up to our ’email marketing spotlight’ & stay up-to-date with the latest tips, tricks, offers & free resources from eFocus Marketing, sent straight to your inbox each month.
You can unsubscribe at any time.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Cookie | Duration | Description |
---|---|---|
cookielawinfo-checbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.