Episode 19: Kate Barrett

Get to Know Your Subscribers

Hi and welcome to another episode of E-telligence.

Today on the E-telligence podcast I wanted to talk about your known data and how you go about collecting and updating it in your business so that you can better get to know your subscribers.

In episode 16 we looked at your data pyramid and conducting a data audit and at the base of the pyramid and the foundation to your email marketing data is ‘Known Data’.

Listen in to this episode with Kate Barrett and you’ll learn about…

  • A quick recap of the five main types of data in your data pyramid,
  • 2 main options for collecting known data from your subscribers
  • Tips to make the most of each collection opportunity 

Thanks for listening!


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